Scooping Success: Cool Ice Cream Marketing Ideas by Mixue!

What About Mixue’s Cool Ice Cream Marketing Ideas?

The ice cream brand definitely attracts ice cream lovers because of its irresistible in-store promotion. The brand runs not just one promotion but two: Purchase with Purchase (PWP) and Gift with Purchase (GWP) promo.

Let’s talk about each exciting marketing idea:

1. Mixue’s PWP

Mixue’s PWP promotion introduces two adorable companions to your ice cream adventures: the charming bear and the jolly snowman.

Crafted from high-quality materials, including PET, PP, and polyester, these creative water bottles are more than just containers; they are an extension of the whimsy that Mixue embodies.

Whether customers opt for the cuddly bear or the frosty snowman, they are not only investing in a functional beverage holder but also a piece of enchantment.

Buy products worth 50,000 VND or more and get these adorable items at half their original price.

2. Mixue’s GWP

At the heart of Mixue’s GWP promotion lies the charming snowman roly-poly accessory. These miniature snowmen come in an array of emotions, from joyful to mischievous, each designed to add a dash of personality to your ice cream indulgence.

Crafted with care and creativity, these accessories are more than just trinkets; they are tokens of joy. Customers can claim these snowman roly-poly accessories for every invoice worth 25,000 VND or more.

Why These Marketing Ideas Work?

But what makes Mixue’s PWP promotion truly irresistible to shoppers? It’s a winning combination of several factors:

1. Value for Money

With these ice cream marketing ideas, people are essentially getting these charming water bottles at half their original price.

Receiving a charming snowman roly-poly accessory as a gift with your ice cream purchase adds an unexpected touch of joy to your day. Both are deals that are hard to pass up, especially when you consider the quality and cuteness factor.

2. Fun and Appealing Designs

The bear and snowman designs evoke a sense of playfulness that perfectly complements the joy of indulging in ice cream. It’s not just about hydration; it’s about embracing the magic of the moment.

With the variety of emotions available, these polyresin figurines become collectable items, encouraging repeat visits and purchases.

5 Savory Strategies for Crafting Irresistible Ice Cream Marketing Ideas

Its creamy, sweet, and endlessly customizable nature makes it a favourite indulgence for people of all ages. However, with stiff competition in the market, it’s crucial for ice cream businesses to stand out from the crowd.

Let’s explore the five effective tips for creating ice cream marketing ideas that will not only delight your customers but also boost your sales.

1. Offer Regular Promotions and Special Offers

One of the most tried-and-true methods for attracting customers is through promotions and special offers. Ice cream lovers are always on the lookout for a sweet deal. Consider offering:

• Buy One, Get One (BOGO) promotions on specific days of the week.
• Seasonal discounts or limited-time flavour releases.
• Loyalty programs that reward repeat customers with freebies or discounts after a certain number of purchases.

Regular promotions not only create a sense of excitement but also encourage repeat visits, helping you build a loyal customer base.

2. Upsell by Offering Complimentary Gifts

To maximize your sales and customer satisfaction, think beyond just scoops of ice cream. Offer complimentary gifts that enhance the overall experience. These might include:

• Freshly baked waffle cones or bowls.
• Toppings bars with a wide variety of sauces, nuts, and sprinkles.
• Signature milkshakes or ice cream floats with unique flavour combinations.

By providing customers with options to customize their orders, you’ll not only increase your average transaction value but also offer a more memorable and enjoyable visit.

3. Organize Fun Contests and Challenges

Engagement is key in today’s social media-driven world. Consider organizing fun contests and challenges that encourage your customers to get involved. Here are a few ideas:

• A “Create Your Flavour” contest, where customers can submit their ice cream flavour ideas.
• A brain-freeze challenge, where participants compete to eat the most ice cream in a set time.
• Instagram-worthy photo contests featuring your ice cream creations.

These activities not only generate buzz and excitement but also help foster a sense of community among your customers.

4. Partner Up with Local Grocery Stores and Restaurants

Collaboration is a fantastic way to expand your reach and create mutual benefits for local businesses. Partner with local grocery stores to sell your ice cream pints or collaborate with nearby restaurants to create special dessert menus featuring your products.

Such partnerships can introduce your brand to new customers and create a win-win situation for everyone involved.

5. Get Gimmicky

Sometimes, a little gimmick can go a long way in capturing attention and making your ice cream parlour a must-visit destination. Consider adding some whimsical elements to your marketing strategy:

• Limited-time “unicorn” or “galaxy” ice cream themes.
• Ice cream challenges like the “Monster Sundae” – a colossal dessert for the daring.
• Themed events like “Ice Cream Movie Nights” with outdoor screenings.

These gimmicks may seem over-the-top, but they create buzz, generate social media shares, and encourage customers to visit your shop for a unique experience.

Discover how other ice cream brands sell their products:

In this GWP campaign, customers may get a custom-made plush toy for every purchase of 3 Wall’s ice cream. The plush toy’s design follows Wall’s cheese-flavoured ice cream, which makes the item even more attractive.

In this promotion, customers can get a free logo cup upon purchasing 4 Magnum ice cream online. Let’s take a closer look at what made Magnum’s promotional cups with logo campaign a hit for customers in retail stores!

White Rabbit developed a limited edition gift — a cooler bag, that featured its popular white rabbit logo. Customers have the chance to get this special offer upon purchase of 2 boxes of the two participating ice cream flavours from NUTC Fairprice Online Marketplace.

The Häagen-Dazs collaborated with Maruko to release branded merchandise that every kid, collector and consumer will like!

Final Thoughts

In the competitive ice cream market, successful marketing is not just about selling a product; it’s about creating an experience and an emotional connection with your customers. By crafting unique and irresistible marketing ideas, your ice cream brand can carve out a sweet spot in the hearts of your consumers, just like Mixue.

Are you planning to implement the same strategy for your brand? Are you looking for a company to produce and design your promotional product ideas? Feel free to connect with our team to get a detailed quote and learn more about the services we offer!

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