Custom Logo Tumblers: 4 Customisation Options to Consider

With its ability to seamlessly blend functionality and brand identity, custom tumblers have become an essential element in capturing the hearts of consumers. Mirinda has recently harnessed the potential of these custom logo tumblers in their latest promotion at a Ministop store in Vietnam.

Join us as we explore why custom tumblers with logos have become an indispensable asset for beverage marketing and how Mirinda is leveraging this trend to leave a lasting impression on its valued customers.

Likewise, let’s discuss the different customisation options to get the most out of your promotional tumblers.

Custom Logo Tumblers

What About Mirinda’s Refreshing Store Promotion?

With every purchase of three delicious grape-flavoured Mirinda soda drinks, customers can easily claim a free, eye-catching purple cup. This glass tumbler boasts durability and comes complete with a thick straw and a cup sleeve adorned with the iconic Mirinda logo.

Custom Logo Tumblers

Unleash the Vibrant Purple Cup: This complimentary tumbler, specially designed for the Mirinda promotion, exudes an alluring shade of purple, mirroring the brand’s iconic can colour.

Its mesmerizing hue adds excitement to shoppers’ beverage experience, setting it apart from ordinary drinkware. Crafted with premium-quality glass, this tumbler is heavy and durable and provides a touch of elegance.

Custom Logo Tumblers

A Sip of Convenience and Style: Mirinda understands that sipping their favourite beverage should be a delightful and hassle-free experience. The tumbler has a thick straw, allowing for smooth sips of refreshing goodness. With each glass, customers enjoy the perfect blend of flavour and convenience.

Custom Logo Tumblers

Personalize with a Mirinda Cup Sleeve: Besides its captivating design, this promotional tumbler is accompanied by a custom cup sleeve that proudly showcases the Mirinda logo.

This sleeve adds an extra layer of comfort while holding the tumbler and is a stylish reminder of customers’ love for Mirinda. With this personalized touch, they can showcase brand loyalty and make a statement wherever they go.

4 Customisation Options for Creating Custom Tumblers

In a world where personalisation reigns supreme, why settle for the ordinary when you can have the extraordinary? Whether you’re a brand looking to make a statement or an individual seeking a unique accessory, customising your tumbler opens up a world of creative possibilities.

From selecting the perfect design and materials to adding personal touches, the customisation options for promotional tumblers allow you to craft a drinkware masterpiece that reflects your style, personality, and brand identity. Let’s discuss each option available.

1. Custom Printing and Design

Logo Placement: Offer customers the flexibility to choose where their logo will be placed on the tumbler. This can include options like the front, back, or wrap-around design. Multiple placement choices allow brands to align the logo with their personal style or business branding.

Vibrant Colours: Utilize advanced printing techniques to ensure that the colours on the tumbler are vibrant and eye-catching. This attention to detail enhances the visual appeal of the custom logo or design, making it more memorable and helping the brand stand out in a crowded market.

Custom Artwork: Collaborate with local artists, designers, or illustrators to create unique artwork exclusively for the tumbler promotion. This can involve capturing the essence of the brand’s identity, incorporating popular trends, or representing the local culture.

Custom artwork adds a distinctive touch to the branded tumbler, making it more desirable and encouraging customers to showcase their artistic side.

2. Size and Shape Customization

Versatile Size Options: Offer a range of tumbler sizes to cater to different beverage preferences and occasions. This can include smaller sizes for hot beverages like espresso or larger sizes for cold drinks like iced tea or smoothies. Customers can choose a tumbler that suits their drinking needs by providing various size options.

Specialized Shapes: Introduce tumbler designs that are tailored to specific beverage types. For example, a tumbler with a tall and narrow shape is ideal for iced coffees, as it can accommodate ice cubes and allow easy sipping through a straw.

Similarly, a broader and shorter tumbler might be suitable for bubble teas, enabling customers to enjoy the drink and its toppings more comfortably. Offering specialized shapes enhances the overall drinking experience and demonstrates the brand’s attention to detail and customer satisfaction.

Take a look at these bespoke tumbler ideas we’ve featured before. They are unique, making them more appealing to consumers:

This particular tumbler comes in a camera lens design. This item looks exactly the same if you see an actual Canon DSLR lens.

The camera-shaped water bottle idea can be customised to your brand’s identity. Fit for the movie industry, this water bottle will especially inspire kids to be part of the said industry.

3. Material Selection

Sustainable Materials: Consider using environmentally friendly materials for the custom tumblers, such as BPA-free plastic, stainless steel, or bamboo. This choice aligns with the increasing consumer demand for eco-conscious products.

It showcases the brand’s commitment to sustainability, resonates with environmentally aware customers, and establishes a positive brand image.

Insulation and Durability: Prioritize using materials that provide excellent insulation to keep beverages at the desired temperature for longer periods. This can include double-walled construction or vacuum-sealed insulation.

Additionally, focus on durable materials that can withstand daily use and occasional drops without compromising functionality or appearance. Providing high-quality and long-lasting tumblers reinforces the brand’s commitment to quality and enhances the perceived value of the promotional gift.

Check out these tumbler ideas from ODM. These bottles are made of eco-friendly materials, making them perfect for sustainable marketing:

What makes this bottle unique is that the body of this custom water bottle is made from bamboo. This creative water bottle design is certainly a great item for eco-conscious customers.

These bottle tumblers are made of PET (Polyethylene Terephthalate) materials. PET plastic is a sustainable packaging solution with a lower carbon footprint than other plastics.

4. Limited Editions and Collectibles

Seasonal Themes: Introduce limited edition custom tumblers featuring designs or themes that align with different seasons, holidays, or special events. This strategy creates a sense of exclusivity and urgency among customers, encouraging them to collect the limited editions and create a sense of anticipation for future releases. Limited edition seasonal themes make the tumblers more desirable and foster customer loyalty.

Collaborations: Partner with renowned designers, artists, or popular influencers to create unique edition custom logo tumblers. The collaboration can bring a fresh and unique perspective to the tumbler’s design, attracting a wider audience and generating buzz on social media platforms.

The involvement of notable personalities enhances brand perception, increases brand exposure, and creates a sense of authenticity and desirability for the custom tumblers.

Here is a perfect example of a limited-edition tumbler idea to get inspired by.

With any 2 purchases of distilled Watsons water, shoppers just have to pay an additional $10 HKD to redeem a limited edition cup! This will certainly drive impulse purchases.

Meanwhile, here’s an example of a seasonal tumbler design by Starbucks. This promotion ran during the Chinese New Year celebration.

See how other companies use tumblers in their promotion:

Kellogg’s was offering promotional tumblers for every purchase of 2 boxes of participating Kellogg’s products. There are 2 promotional tumblers up for grabs, a red and a blue one.

We spotted this promotion at a supermarket in Kathmandu, Nepal. Shoppers will get a branded tumbler when they purchase a pack of Nestea Lemon.

Lactum offered a free custom-printed cup for every purchase of their Lactum 3+. It features Paw Patrol characters- suitable for children. Parents will definitely love this because they’ll be able to save more.

Consumers will get a free branded reusable tumbler for every purchase of 30 tablets of Vitamin C. It’s available in supermarkets and pharmacies.

In Conclusion

Mirinda’s beverage marketing strategy in Vietnam centered around the distribution of free custom logo tumblers at Ministop Convenient stores, is a testament to the brand’s ability to capture consumers’ attention and build brand loyalty. By offering personalized tumblers, Mirinda creates a powerful advertising medium that extends beyond the traditional realm of packaging.

In addition, by implementing these customization options effectively, you can leverage custom tumblers as valuable marketing tools that strengthen brand identity, foster customer loyalty, and increase brand visibility. The customization features create a personalized and memorable customer experience, enhancing brand engagement and long-term brand recall.

Create Tumbler Designs That Speak For Your Brand!

With more than a decade of experience in designing and producing promotional products, the ODM team is here to create the tumbler ideas that resonate with your brand. Browse our online magazine to see some of our existing ideas and email us to get a detailed quote.

Aside from tumblers, we also produce promotional product ideas such as sports promotional merchandise, branded corporate giveaways, seasonal promotional products, on-pack premiums, bottle glorifier displays, and promotional displays.

We have a team of experienced designers from Mindsparkz that can assist in creating the product you have in mind. Tap the button below to see more of the services we offer.

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2023-06-14T09:21:43+08:00

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