Why Did Macallan Design a Promotional Glass Tumbler Set?

The Scottish whisky distiller know as The Macallan is giving away a promotional glass tumbler set with any purchase over $130! To many, the idea of sitting back on a Chesterfield sofa and sipping fine spirits from a branded tumbler is the epitome of class!

 

What are the benefits of a promotional glass tumbler giveaway?

• Incentive – Gifting a promotional glass tumbler set with a $130 purchase will inspire customers to buy additional items to meet the spending criteria. Macallan has strategically placed whiskies valued at $250 underneath the promotion. Therefore, customers will believe that it is easy to achieve this!  This will not only motivate new customers to buy a range of Macallan whisky, but loyal Macallan enthusiasts will also appreciate this sophisticated bonus! They’ll feel spoiled by Macallan when indulging themselves with their much-loved whisky. 

 

• Giftable – Due to the simplistic and dignified design of this promotional glass tumbler set, it makes for the perfect offering to partners and colleagues alike! Whisky savvy individuals would be delighted to have such an elegant gift bestowed upon them. As a result, this adds value to the promotion because customers will be happy to spend a little more to obtain these exclusive tumblers so they can present them to their loved ones, or even themselves! Another benefit of these branded glasses is when customers invite guests to their own home for a tipple, they will give them these Mallacan tumblers. As traditionally the best glasses in the house are reserved for visitors, the guests will instinctively believe Macallan’s glasses are high quality glass products.

 

• Design – The ergonomic design of these tumblers boosts the value of the promotion. Mallacan has ensured the bottom of the promotional branded glasses are deep. Therefore, this not only makes them easy to hold but also helps prevent body heat from tainting the whisky. Moreover, the narrowing at the top of the glass limits the amount of aroma which can escape, making for a richer whisky experience. Hence, the enjoyment of Macallan’s whisky will be vastly improved and customers will be coming back for more!

 

In Conclusion

Overall, this enticing glassware gift set from Macallan is great for brand visibility. As they enhance the customer experience, they will encourage them to purchase more glasses directly from the Macallan website. However, this Macallan display looks a little withdrawn. They could improve this display by including some additional features. To discover how a premium POP display can boost visibility, check out this inspiring promotional in-store display by Monkey Shoulder.

 

 

ODM could help you create your very own promotional tumbler!

Are you looking to create a unique custom drink tumbler or glass to accompany your drinks? Look no further than ODM! ODM has a specialised group of designers that will be able to cater to your various needs. Our team will be able to help you every step of the way to ensure the best experience possible so contact ODM today!

 

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