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Coca-Cola Selfie Sticks uses Competitive Promotion

The Selfie Stick is dead, long live the Coca-Cola Selfie Stick. The most popular gift of 2014 has now been released in Coca-Cola form, in a special one million Coca-Cola Selfie Sticks competitive promotion campaign. The process is as simple as buying a bottle of Coke and checking the code in the bottle cap. If you win, you will be sent a unique and original selfie stick in the shape of a Coca-Cola bottle.

Coca-Cola Selfie Stick uses Competitive Promotion

Coca-Cola Selfie Stick uses Competitive Promotion

Why is competitive promotion good?

This ingenious marketing scheme is being used in the UK during the summer. Coca-Cola knows that during the hot summer months, many people will be travelling and taking holidays. This will be the busiest time for Coca-Cola and the competition will increase too.
Limited edition competitions not only boast sales of their products, but also increase brand awareness as winners will proudly display their selfie stick.
Coca-Cola are famous for their fantastic promotional campaigns, and this summer they have adopted one of this years’ most famous products.

Coca-Cola Selfie Stick uses Competitive Promotion

Coca-Cola Selfie Stick uses Competitive Promotion

 

Why are Selfie Sticks a great idea for competitive promotion?

Selfie Sticks are a fantastic way to increase your brand awareness. These objects are found everywhere in the world, becoming so popular that they can be found in all occasions. Once laughed at, everyone from grandparents to Barak Obama have taken selfies. The selfie stick itself is a simple yet famous design, and customers would be sure to use it. Like Coca-Cola, competitive promotion would increase the interest of your customers and increase your brand awareness. Offering Selfie Sticks for competitive promotion would likewise increase sales of your products.
An original and appealingly designed Selfie Stick would complement interest that a customer already has in buying your products.
Highlighting certain occasions with specialist Selfie Sticks would allow you to continue to increase your brand awareness all year. For example, using competitive promotion during Christmas and summer, or even specialize with Birthday and Wedding Selfie Stick competitive promotions.

Feel free to contact the ODM Group to learn more promotional products. We have years of experience sourcing promotional products to companies all across the world. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign.

2015-07-17T11:44:43+00:00