During the summertime Coca Cola is trying to increase their sales by offering several on-pack promotions to its customers. We found 3 different kind of promotions done for this summer.
Simple yet effective on-pack promotions
The first on-pack promotion is a set of 5 branded Coca cola cups, which you will get when purchasing a bottle of coke or sprite. The cups are packed in a simple plastic packaging with clearly stating the brand name. Also, the cups themselves have a large logo on them. The idea behind this simple yet handy gift is that when buying a bottle of coke you can share the happiness with your family and friends in the park, without needing to carry your own cups.
The second on-pack promotion from Coca cola is a table cloth which is 1,4m x 1,4m. This on-pack promotion is packed in the same material as the cups including the same branding. The cloth itself is made of good quality and contains QR-codes which redirects to the company’s website. Furthermore, the brand name is clearly printed on the cloth. The colours used for this promotional article are the same red and white as on the bottle.
The last promotion we spotted from the Coca cola family is a combination of two on pack promotions. When purchasing a six-pack Sprite or coke, you will get the table cloth as discussed above and a coupon for a 10 RMB ($1,60) meal at McDonalds.
Coca cola’s on-pack promotions
The on-pack promotions of Coca cola are simple yet effective and fit well in their branding strategy to share the happiness with everyone around you. The cups will add more value to the large bottle of coke since it is not necessary anymore to carry your own cups to the park. With the table cloth you can create your own nice atmosphere outside.