Le Rustique Custom Logo Cheese Board: A Cut Above the Rest!

Le Rustique, the famous producer of French cheese in the UK is slaying the market again with its latest marketing campaign. The brand is giving away custom logo cheese board sets to its 2000 lucky customers.

 

The contest is definitely one of our favorite promotional campaigns that we have seen thus far. So, let’s delve in to learn more about this promo and how it hooks the interest of many shoppers.

 

How to Join the Contest?

The contest is strictly for residents of Great Britain only. In order to qualify, customers must be 18 years old and above, but people who are related to the promoter are excluded from the promo.

Moreover, the purchase is necessary to enter the Le Rustique promotional contest. Registration must be made online, hence other means of registration are not allowed. As such, customers must keep the promotional packaging of the purchased item with a unique code and the itemized receipt.

Le Rustique’s on-pack promotion started last March 23 and runs until July 31, 2021. Entries made beyond the promotional date are deemed invalid.

 

The Contest Reward:

Lucky winners will get wooden custom logo cheese boards. The customized cheese board sets consist of the following items.

• 1 × wooden and stainless steel cheese fork
• 3 × wooden and stainless steel cheese knives
• 1 × Le Rustique leaflet

This promotional cheeseboard measures approximately 25cm in diameter and is made of solid wood with Le Rustique branding on the front. How cool is that?

In order to get the prize, customers must purchase a promotional pack of Le Rustique de Printemps Camembert 250g. Participants must enter the 8 digit code found inside the sticker and encode the details on the official website of Le Rustique (www.lerustique.uk/win).

 

 

The first one hundred (100) winners will be picked via the random winning moment, and the remaining 1900 sets will be given away via probability algorithm.

 

Why We Love this Custom Logo Cheese Board:

At a glance, it looks just like an ordinary wooden cutting board, until you remove the top part. The cheese board is so portable, no one would think that there is a hidden compartment for the knives. Therefore the “cutting board” doubles as a cover to keep the cheese knives in top condition. Moreover, it makes storage a breeze!

One can see that this wooden charcuterie is made to uphold quality. The cheese knives also feature a matching wooden handle to complete the set. The compartments inside the cutting board are custom designed to hold the knives in place.

This is definitely perfect for birthdays, special events, and even when you just want to have a relaxing weekend afternoon at your house.

As a promotional item, this wooden charcuterie will also work with wine brands, or as a company gift.

 

How does this On-Pack Promo Cut Through the Retail Noise?

1. On-Pack Gifts Stood Out on the Shelf

The physical gift may not be displayed on the shelf but seeing the sticker that says “WIN a Cheese Board” is enough to pique people’s curiosity. This, in turn, activates people to make a purchase. It is a classic marketing tactic that drives impulse purchases. Returning customers will feel rewarded, while those who have yet to try the brand are likely to get swayed because of the possibility of winning a high-quality item.

In short, it could also drive conversion on top of keeping old customers.

2. Pushes Customers to Buy More

With thousands of prizes to be given away, customers would be eager to try their luck to win one of these promotional giveaways with logo. This tempting promotion gives shoppers the urge to buy themselves a product in order to make an entry.

Incentives are nothing new, but because there are more than a thousand sets to be given away, more people are encouraged to buy because they know that there is a higher chance of winning the freebie.

 

3. Practical Prizes

Most shoppers we met in the market are parents. Since they are usually in charge of meal preparations, they could get hooked easily on the contest’s promotional kitchen gifts.

Custom logo cheese board sets are absolutely a practical contest reward that people do not want to miss out on. As the item would be used regularly in every home, Le Rustique can ensure brand retention with its customers. With every use, it ensures daily visibility, something every brand aspires to achieve.

 

The custom logo cheese board set has everything customers need. Made from sustainable and high-quality material, this cheese board set is great for wine and cheese enthusiasts.

 

4. Informative

Aside from the custom logo cheese board sets, Le Rustique also included a leaflet full of useful tips and delicious recipes. A great help for customers who are looking to spice up their meals and snacks.

 

5. Unique Gift

We do not always see cheese board sets being given away as promotional gifts. As such, it makes for a remarkable on-pack offer.

Moreover, this offer by Le Rustique spells class, luxury, and quality. This is perfect for cutting and serving cheese, crackers, and other sides during parties.

 

Point for Improvement

We do love the product’s packaging and how they are promoting the gifts. It is undeniably unique and attention-grabbing. However, we believe that it would gain more traction if the items were organized on a designated shelf or on a specific POS display unit of the brand.

 

Furthermore, using interactive POS displays is proven to be an effective way to drive more customers and to create brand awareness and visibility. Therefore, the brand may consider adding FSDUs to its next promotional campaign.

 

Bringing It All Together

The Le Rustique brand is committed to bringing the best products to its valued customers. Though the brand already cemented its reputation as one of the most trusted producers of high-quality dairy products, it never stops delivering excitement to its clients with its cool promotional gimmicks. And that is indeed one of the best things customers love about them.

 

Contact ODM

Are you planning to run a promotional campaign for your business? Are you looking for the perfect giveaways and merchandise to promote your brand? If yes, let the ODM group help you!

ODM is committed to giving the best services to its valued customers. For years, we help businesses with custom promotional giveaways and personalized marketing gifts.

Aside from different marketing on-pack and giveaway products, we also manufacture high-quality POS display units and branded product packaging. We also have in-house product designers to ensure that our clients are happy with the finished products! Here at ODM, we offer nothing but the best merchandise and services!

 

Here are another servings of promotional giveaway ideas.

 

Related Blogs

Here’s how Unilever won new customers in Vietnam. See the promo details here.

Aigle’s contest giveaways indeed helped the brand to score higher sales. See how these branded marketing products worked.

This promotional contest giveaway ensured Amstel’s popularity in the Vietnam market. Read this blog for further details.

Nescafe’s contest giveaway is indeed an exciting one. Find out here why this promotional campaign became one of the shopper’s favorites.

Here’s another promotional giveaway idea by the Lavazza brand. See how the promo enticed Singaporean customers.

Frequently Asked Questions

What is the promotional contest?

A promotional contest is a kind of marketing gimmick used by different businesses. It gives the customers the chance to win a prize by completing or following the mechanics of the promo contest.

What are the different types of prize promotional?

Some of the common promotional contests implemented by brands are raffles, lotteries, and contests.

What are the benefits of promotional contests to a business?

Promotional contests are proven to be an effective way of brand promotion. It can attract a large number of customers and can build greater brand awareness and visibility. As it allows customers to win free items, more and more shoppers will be eager to join such a promotional campaign.

 

Feel free to scan the QR code below for more promotional product ideas.