Brand Promotion Gifts: 4 Surefire Ways To Get Consumers Engaged

One reason for customizing promotional merchandise is to get your brand in front of people. However, to get there, businesses must first find a way to get these brand promotion gifts to the hands of the consumers.

While visiting a store in China, we saw FrieslandCampina Black and White’s recent promotion. This brand has led the promotion and preservation of the Hong Kong-style milk tea culture and craftmanship since 1940.

Upon taking a closer look, we decided it’s worth our time to probe further and learn ways to better get your promos known. And participated.

Brand Promotion Gifts: Black and White’s Accompanying You

This ongoing promotion is from April 13 to May 31. It will be divided into seven weeks. Every week, the 1st to the 100th participant will win $300 worth of e-coupons for the streaming platform, Netflix, and the 101st to 300th participant will win a branded tote bag.

4 Simple Steps To Participate:

1. Buy four cans of Black and White.
2. Provide their full name in English from their HKID.
3. Upload a photo of the receipt, clearly displaying the details of the purchase.
4. Include the following statement:
   I have read the terms and conditions of the [Black & ^White® Photo Live Rewards] event and the Personal Information Collection Statement of FrieslandCampina (Hong Kong) Limited (the “Organizer”), and understand and agree to it its content. I consent to the collection and use of my personal data by the organizer in accordance with the Personal Data Collection Statement. I warrant to the Organiser that the information provided by me is true, correct and complete. If there are mistakes in the gift redemption process, I agree that the organizer will not be held responsible for errors in the gift redemption process and will not reissue the gifts.

4 Surefire Ways To Get Your Consumers Engaged

1. Use appropriate contest gifts.

When it comes to promotional rewards, the primary factor in choosing brand promotional gifts is their usefulness. Consequently, letting people do the marketing for you as they use it every day. Black and White made sure of this by using a custom tote bag as their contest giveaways.

Additionally, brand promotion gifts should also connect to the consumers. That is to say, they will be able to find a connection between themselves, the promotional gift and the brand. In this case, Black and White conveyed they will be with them through fun and entertaining moments through the Netflix coupon. And through the consumer’s everyday lives by the branded tote bag.

Here are other bag ideas for your next promotions:

Looking for versatile bags that are stylish and functional? We got you covered! Check the details below:

Expand your market to all walks of life using these branded lunch bags. These reusable bags offer maximum exposure for low investment. Read more below:

Let your consumers know you care about the environment with these customized eco-friendly bag ideas.

2. Let people know about your promotions.

How can you get these brand promotion gifts to the hands of your consumers? First, you have to let them know you’re giving promo gifts. This is crucial as this first impression will dictate whether people will participate. Black and White know its importance and used two marketing strategies: POS display and branded stickers.

Their POS unit is neatly arranged with branded cardboard on top that will attract every passerby’s attention. Effectively advertising their promotion and differentiating themselves against competitors.

Meanwhile, the custom fridge stickers are placed near the handle. This is a great practice of getting people’s attention because it’s an area people always have their eye on.

Looking for more ways to use custom stickers? Here are ideas to help you out:

For more reasons why you should use fridge stickers for your next promotions, we listed six of its awesome benefits below:

Build brand identity and image using vinyl custom stickers which you can use for product labelling and mobile advertising.

Be as creative, relevant and informational as Pringles with their floor advertising stickers.

3. Keep it simple.

People have a short attention span and are living in a fast-paced world. This means they’re already encountering complicated stuff in their everyday lives. For this reason, it’s imperative to keep your instructions and mechanics simple.

In this case, Black and White used a QR code that will lead the consumers to the contest mechanics. More than taking advantage of the technology, it made them save space for promotion design and didn’t make the consumers feel intimidated to join.

4. Set clear expectations.

Once people accessed the QR code, they will be led into the full contest mechanics. It includes how many days they will have to wait to receive the brand promotion gifts, how they will receive the contest gifts and the urgency of the promotion. Since it was clearly stated what the consumer will receive based on how many of them joined, there’s a sense of urgency to participate.

Aside from that, setting clear expectations means consumers will be assured that they will receive your brand promotion gifts. Thus, leaving a positive impression on your brand.

More Brand Promotion Gifts You Can Use:

Stay timeless yet innovative. Add a desirable feature to your promotional mug with this branded insulated mug.

Want to offer something exceptional? Appeal to the hearts of your consumers and take your ordinary mugs to the extraordinary with these custom snow globe mugs!

Never let any of your cups go cold with this mug warmer. With a lot of features but mostly easy to use, this mug warmer might find a consistent space on your consumer’s bags.

Looking to give your business a boost in brand visibility? Check this custom tumbler and how people couldn’t get enough of it.

Let your business be “seen” and “capture” the attention of your consumers with this camera lens inspired tumbler.

In Conclusion,

You have to think like a consumer–what they want, what motivates them to join and what catches their attention–then, set a marketing goal for your brand. This would align all your efforts for better results.

Be it a boost in sales, brand activation or staying on top of your consumer’s mind, ODM is here to assist you. With a decade of experience, we offer a vast array of services ranging from giveaway ideas to POS display designs and custom merchandise.

Our dedicated team of creatives, Mind Sparkz, can work with you to help make your vision a reality. Contact us today!

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