Costing 1.3k per ounce, gold is one of the most expensive and precious metals in the market! Thus what better way to stand out from your competitors, and show your customers that you value them, by using custom gold printing for your promo product! As much as gold adds to the aesthetic value of the product, there are many considerations you have to think of. Here’s the breakdown.
Here are the main two options for custom gold printing.
Real Gold in Custom Gold Printing
The custom wine glass, as shown above, is plastered on the glass through the use of the decal transfer method. However, for the gold rim, real gold will be mixed with paint, and hand painted onto the glass. Since real gold is mixed with paint to colour the glass, the glass cannot handle high temperatures. This is due to gold having a low melting point of 1064°C while glass melts at 1400°c. As such, these glasses are baked at low temperatures instead of being blasted at high heat, thus not dishwasher safe.
The use of real gold not only creates a high-end expensive look but also looks elegant and beautiful. The use of gold also allows you to increase the selling cost of your product, due to your product deeming to be more valuable. Gold also helps promote your brand as being lavish and posh.
There are no perfect promotions and gold is included. For starters, gold is expensive. Thus, when planning to incorporate gold into your promotion, make sure your budget allows for it. The last thing that you want is realising you are out of budget whilst production is in process. Also, as the glasses are not able to be blasted at high heat, they will not be as harden compared to if they were exposed to high heat. This results in your product not being dishwasher safe, and can only be washed with a soft sponge or cloth.
However, due to its dip in utility performance due to not being dishwasher friendly, brands can seek alternatives in the form of a Pantone matching gold colour paint.
Pantone Match Gold Paint in Custom Gold Printing
A cheaper alternative would be to use gold ink/paint based on Pantone colours such as 871C or 7557C. The use of gold paint instead of real gold suffers aesthetically. This is due to paint not having the same level of gloss or shine real gold provides. Instead of being hand painted onto the cups, the paint for the custom logo glassware can be mechanically coloured onto the glass via the decal method. As the paint can withstand higher heat than gold, these glasses are immediately baked in immense heat once the stickers are applied. As such these glass are dishwasher safe.
The cost of paint is definitely less than actual gold, thus this option is definitely more cost efficient. These glasses can be strengthened by high heat to be dishwasher safe. Thus having more utility practicality than using real gold.
However, the use of Pantone coloured paint suffers aesthetically as compared to real gold. Gold coloured paint provides the colour but does not look glossy or shiny. Thus, it is important to note that it will not help much with uplifting your brand image. Neither will it help with making your product look expensive.
When used well, there are many advantages to using real gold as compared to using Pantone coloured gold paint. However, due to the high cost and not being dishwasher safe, it is important to have enough budget to oversee production and also to educate customers.
How Can ODM Help
Looking for drink promotional ideas? Need help with glass manufacturing? Fortunately, the ODM team can help you come up with inventive and unique drink promo gifts. We have product designers who have vast experience in designing drinks marketing products for your business. Not sure what you’re looking for? We also provide product brainstorming sessions and are well versed with various printing methods. Contact our team today to learn more about how we can help you grow your business through the use of effective drinks promotional products!
Want to know more about glass manufacturing in China? We’ve got you covered!
We use glasses for wine and mugs for beer! Here are 3 tips for designing your custom beer mug!
Glasses do not portray the image you are looking for? Why not use customised mugs for your brand?
Planning your next in-pack promotion? Here are 3 tips on product packaging to assist you!