Advertising Bottled Water: How Does La Vie Drive Sales in Retail?

Nowadays, consumers have become more cautious when purchasing products related to their health, such as water. Thus, advertising bottled water is becoming challenging more than ever. Once a simple landscape of hydration solutions, the bottled water market has metamorphosed into a canvas for brands to paint their stories and values.

In this blog, we will discuss the strategies used by La Vie to market its bottled water. We will also provide suggestions on how to promote the water brand more effectively and provide promotional product ideas to support your marketing. So, let’s dive in.

Over the past 30 years, La Vie has been leading the bottled natural mineral water market in terms of market share. According to the Nielsen Report 2019, La Vie has become Vietnam’s leading mineral water brand.

La Vie was the first joint venture with foreign investment in Vietnam’s bottled water industry, providing people with high-quality water as a healthy beverage.

How Does La Vie Advertise Its Products Through the GWP?

La Vie successfully markets its product in 7-Elven stores in Vietnam. At the forefront of this campaign is the irresistible gift with purchase strategy, a bold move that has transformed routine shopping into an exciting and rewarding experience.

With every purchase of PET 700 ml bottled water, consumers are not only nourishing their bodies but also embracing a touch of sophistication. Purchasing La Vie’s bottled water entitled shoppers to get an exclusive custom printed pencil case, meticulously crafted from premium PU fabric, adorned with a sleek metal zipper, and lined with a soft, non-woven fabric interior.

The item is printed with the brand logo. Furthermore, this serves as a versatile accessory, suitable for students, professionals, and creatives alike.

Crafting Effective Advertising for Bottled Water: Beyond the Gift

Aside from running a gift with purchase campaign, there are several ways to consider in advertising bottled water brands. Let’s delve into some inventive approaches that go beyond the allure of a free gift:

Create a Compelling Brand Story

Craft a narrative that resonates with your audience. Highlight the journey of your water – from its source to the bottle – emphasizing purity, quality, and a commitment to wellness. Share testimonials, stories about your source, and your dedication to responsible sourcing.

Consider Eye-Catching Packaging

Invest in visually appealing and sustainable packaging that reflects your brand’s identity. Incorporate colours, graphics, and typography that evoke freshness and purity while maintaining a clean and modern design.

Focus on Health and Wellness

Leverage the growing health and wellness trend by emphasizing the benefits of staying hydrated. Educate consumers about the importance of proper hydration for overall well-being, energy levels, and skin health.

Connect with Social Media Influencers

Engage with your target audience on social media platforms where they spend the most time. Collaborate with health influencers, fitness experts, and lifestyle bloggers to showcase your bottled water as an essential part of a healthy lifestyle.

Conduct In-Store Promotions

Implement eye-catching point-of-sale displays highlighting your bottled water’s unique features and benefits. Bundle offers with other health-related products or loyalty rewards to incentivize repeat purchases.

Be Active in Community Engagement

Host workshops, seminars, or events focused on hydration, health, and sustainability. Partner with local gyms, wellness centres, and community organizations to amplify your brand’s presence.

Strengthen Sustainability Initiatives

Emphasize your environmental commitment by using eco-friendly packaging materials and promoting recycling. Share your efforts to reduce your carbon footprint and support water conservation projects.

6 Water Botlle Designs for Your Bottled Promotion

Water bottles make perfect promotional product ideas for water brands. Here are some unique designs you may consider for your next marketing campaign.

Custom Gym Bottle

This water bottle is 100% BPA & toxin-free! It is guaranteed odour-free and safe to use for your daily water drinking.

It is engineered with a transparent appearance to help users check the actual amount of water intake.

With unique motivational affirmations, this water bottle is great for reminding customers to stay hydrated throughout the day. Product code: ODM-3760

PET PLASTIC BOTTLE

Forget about your old bottle ideas and switch to these unique PET bottle designs!

Our custom drink bottles come in various bear designs. These PET bottle designs are available in 500 and 350 ml.

Likewise, they are strong and break-resistant; thus, you can guarantee that your business and your customers can benefit from them in the long run. Product Code: ODM-3963

DSLR-Shaped Bottle

If you see an actual Canon DSLR lens, this item looks exactly the same.

It is engineered with buttons similar to what’s in a real lens. Moreover, it is printed with important scales you can see in a camera.

Not just a perfect container for coffee, this custom design tumbler also keeps water and other beverages cool or hot for a longer period of time. Product code: ODM-3987

Wrist Sports Bottle

This water bottle has an elastic wrist strap with a strong hoop to secure it on the wrist.

Users can wear it the same way they wear your wristwatch. Its fluorescent colour is designed to ensure users’ visibility at night.

Moreover, this water bottle is made of a food-grade PP bottle (BPA-free). Meanwhile, its sleeve is made of Oxford fabric and neoprene. Product code: ODM-3993

Camera-Shaped Bottle

This custom water bottle is designed after a camera with a lanyard. It is made from PET plastic that is BPA-free.

It can carry up to 400mL of water to keep consumers hydrated throughout the day.

This lanyard that kids and adults can put around their necks allows them to bring the water bottle anywhere. Product code: ODM-4048

Sport Water Bottles

These bottles are shaped like soccer balls, making them suitable for the FIFA World Cup.

Custom water bottles are an excellent way to promote the event while raising awareness about your brand.

But not just for sports, these ideas are perfect for marketing your bottled water brand. Product code: ODM-2087

Discover how other water brands promote their products in the market:

With a range of branded merchandise that includes outdoor essentials like umbrellas, beach chairs, towels, table tennis rackets, and bags, Kykkos has taken the art of marketing bottled water to a whole new level.

Top 5 Tips for Marketing Bottled Water with Promotional Products

For fans of both Evian Water and the beloved Snoopy character, there’s a special treat in the store. In a delightful collaboration, Evian has partnered with Snoopy to offer an exclusive on-pack promotion that will make hydration an even more exciting experience.

Bottled Water Marketing: Evian & Snoopy On-Pack Gift Promo

To get Pocari’s free promotional water bottle, customers have to purchase 4 Pocari Sweat drinks. This gift with purchase will surely increase the perceived value of your purchase!

Water Bottle Giveaway: How Pocari Sweat Gained Competitive Advantage

With a distinctive design, Watson’s branded tumbler totally attracts more customers to patronize the brand. With any 2 purchase of distilled Watsons water, shoppers just have to pay an additional $10 HKD to redeem a limited edition cup!

Branded Tumbler By Watsons Water – Why Do We Love It?

In Conclusion

Advertising bottled water in the highly competitive retail indeed requires creativity. Having a good product displayed in the market isn’t enough to ensure the success of your brand. The way you introduce them to your target audience is absolutely crucial.

If you are planning to run your own marketing for your water or beverage brand, feel free to connect with our team. ODM has a wide range of promotional product ideas to offer your business. From gift with purchase or on-pack premiums to branded giveaways or POS display units, we can help design and produce them for you!

Advertising Bottled Water FAQs

All you need to know about advertising bottled water!

Why is advertising important for bottled water brands?

Advertising plays a pivotal role in bottled water brands' success by creating awareness, conveying product benefits, and fostering brand loyalty. In a competitive market, effective advertising helps brands stand out, connect with consumers, and communicate their unique value proposition, ultimately driving sales and brand recognition.

How can sustainability be incorporated into bottled water advertising?

Sustainability can be integrated into bottled water advertising by highlighting eco-friendly packaging, responsible sourcing, and water conservation efforts. Sharing transparent information about a brand's environmental initiatives can resonate with environmentally conscious consumers and align the brand with current trends centred around sustainability.

What role do trends like augmented reality and personalization play in bottled water advertising?

Augmented reality and personalization are emerging trends that can transform bottled water advertising. Augmented reality labels can provide interactive experiences, enhancing consumer engagement. Personalization uses data to tailor messages and recommendations, forging deeper connections with consumers based on their preferences and needs. These trends create more immersive and customized brand interactions.