Dove is currently holding a promotional product campaign in Australia. Simply purchase any Dove soap bar and any other Dove product to receive a free cosmetic bag.

This gift with purchase seems to be very effective as Dove have done many such promotions before. By offering this promotion, Dove stimulate sales in their Beauty Bar products but not neglecting its other products as well. Also, customers who travel frequently would use the bag to store their basic necessities purchased along with this promotion.

Cosmetic bags are often used as a GWP. It’s convenient and best used when travelling overseas. Usually designed with brand colours and customized with logos, companies benefit from this marketing strategy as it can be used as an advertising tool,  leading to high brand recall

As mentioned in our previous post on tablet bags, one can also think about the various colours and compartments on the interior of the bag.

See also other promotional bags:
Friskies Eco Bag GWP
Estee Lauder GWP
Lacoste GWP