This gift with purchase seems to be very effective as Dove have done many such promotions before. By offering this promotion, Dove stimulate sales in their Beauty Bar products but not neglecting its other products as well. Also, customers who travel frequently would use the bag to store their basic necessities purchased along with this promotion.
Cosmetic bags are often used as a GWP. It’s convenient and best used when travelling overseas. Usually designed with brand colours and customized with logos, companies benefit from this marketing strategy as it can be used as an advertising tool, leading to high brand recall.
As mentioned in our previous post on tablet bags, one can also think about the various colours and compartments on the interior of the bag.