Outdoor Sun Sails for Advertising: Top Benefits and Common Mistakes

Outdoor sun sails are not just eye candies but are effective in providing shade and comfort for people who are spending time outdoors. These colourful and comforting shade cloths can be seen on high streets, open-air malls, outdoor markets and al fresco dining.

If you’re looking for a spontaneous way to bring your brand out there, we have listed down the top reasons why these custom shade canopies are your way to go!

Our team spotted these fantastic street shade sails when we are out and about in Cyprus. An island country located in the eastern Mediterranean Sea, Cyprus enjoys typically Mediterranean weather patterns complemented by consistently sunny days.

It offers great weather for tourists, with an abundance of sunshine and cool evening around the months of September and October.

Why Advertise With Outdoor Sun Sails?

1. More Enjoyable Outdoor Spaces

Outdoor sun sails can help you make your outdoor space more enjoyable for your target audiences by providing a welcoming and comfortable atmosphere.

They are designed to block the sun’s rays and heat while allowing people to enjoy their surroundings even during the warmest times of the year.

Setting up custom shade sails outside your establishment can be an excellent way to attract visitors and potential customers to your business.

2. Available in Different Colours

Sun shade sails are available in different colours, which can help you choose the best ones that will fit your branding.

You can choose from using a single colour system to alternating hues to ensure that they will be eye-catching and effective for outdoor advertising.

On the other hand, if you want to make your outdoor sun sails stick to their main purpose, you might love to check out our advice below.

3. Huge Surface is Perfect for Branding

The most significant advantage of sun shade sails is that they offer a vast surface area for branding.

They are an excellent alternative for businesses wanting to get their name out there without breaking the bank on costly advertising or marketing initiatives.

Shade fabrics come in high-quality materials that are not just durable but can be easily printed with your brand logo or message. This way, you can promote your business effortlessly in outdoor areas that welcome high traffic no matter what time of the day.

4. Variety of Shapes and Sizes

Custom-made shade sails come in various shapes and sizes that can cater to your advertising needs.

These outdoor sun sails we have seen in Cyprus are in triangles, but they are also available in squares and rectangles.

Each of these shade sail shapes has its own strengths and weaknesses. Determining your purpose is critical in choosing which form will suit your needs.

For the best results, you can also look for shade sail design ideas and layout inspirations to visualize how you want your outdoor sun sails.

5. Not Just for the Sun

Aside from giving a protective cover against sun shade and harmful UV rays, shade sails can also be perfect for the rainy season.

Depending on the material, sail canopies can offer shelter against light rainfall or be completely waterproof!

This waterproof option can help you provide a versatile and favourable shading system to your customers. It also allows you to augment brand awareness outdoors, not having the need to worry about the changing weather conditions.

6. Large and Practical Coverage

When offered comfort, consumers are most likely to appreciate the business and have a reason to go back.

Outdoor sun sails might appear simple but their large and practical coverage comes with an impactful message to people.

Offering a comfortable shade along with your products and services can be a fantastic way to mark your name on them.

If your business is located in an area with abundant sunny days, investing in shade sails will be a great idea!

The abundance of sunlight is definitely advantageous for businesses when utilised properly. With solar panels, you can cut down overhead costs and be independent of commercial energy supply sources.

Learn how we can help you in finding the right solar panel manufacturer in this blog:

Solar Panel Manufacturers in China: How to Find the Right One?

The Don’ts When Choosing Your Shade Sails

Settling for Less
One of the most common mistakes in choosing shade sails for advertising is going for cheaper options. It is crucial to know that not all shade sails are made with the same quality materials just because they look all the same. It is important to communicate with your procurement partner your needs and budget for them to be able to look for a better solution for your business without compromising the quality.

Settling for Less

One of the most common mistakes in choosing shade sails for advertising is going for cheaper options. It is crucial to know that not all shade sails are made with the same quality materials just because they look all the same.

It is important to communicate with your procurement partner your needs and budget for them to be able to look for a better solution for your business without compromising the quality.

Going for the Wrong Colour
We mentioned above that sun shade sails come in various colours. Does it matter in making your shading system effective? The answer is yes. Choosing the colour of your shade sail structure can be determined by your surroundings, branding, and goal. If UV protection is a big factor for you, you must pick darker colours because they can block out more UV rays compared to lighter ones.

Going for the Wrong Colour

We mentioned above that sun shade sails come in various colours. Does it matter in making your shading system effective?

The answer is yes.

Choosing the colour of your shade sail structure can be determined by your surroundings, branding, and goal.

If UV protection is a big factor for you, you must pick darker colours because they can block out more UV rays compared to lighter ones.

Missing the Right Size
You might think that selecting the same size as the space needed to be covered makes the work easier. This is a big NO because it will just end up being small for your space and could bring you a problem. You should select the sun shade fabric size that is way bigger than the space you are covering to guarantee efficiency!

Missing the Right Size

You might think that selecting the same size as the space needed to be covered makes the work easier. This is a big NO because it will just end up being small for your space and could bring you a problem.

You should select the sun shade fabric size that is way bigger than the space you are covering to guarantee efficiency!

Are Sun Shade Sails Worth It?

Definitely! With all the key points we have rounded up, there’s no doubt that including sun shade sails in your outdoor advertising can bring a lot of advantages to your business. Can be also considered as pieces of street furniture, outdoor sun sails are highly visible and it will be hard for people to ignore them.

Advertising sails come in different forms and they are literally everywhere! Scroll down and see how other brands and businesses are utilising these advertising solutions in their promotions:

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ODM Offers a Fantastic Range of Advertising Solutions

We work very closely with our very own in-house design team in Vietnam, Mindsparkz – to produce quality and innovative designs. Mindsparks is The ODM Group’s brainchild, consisting of design experts managing various fields of design.

With more than 17 years of experience, we can help you with every step of developing a solution for your marketing campaigns, advertising needs and promotions.