Event branding ideas allow you to create an unforgettable impression on the minds of attendees. It will enable you to tell your story and catch the eye of people who are just passing by, signalling them at your location or urging them to drop by. It solidifies your brand’s reputation and helps you attract customers, vendors, sponsors, and more.
With Expo 2020 Dubai currently happening, we take a look at some of the creative initiatives behind The Mastercard Cube: a high-tech, modular structure present at the Mobility district of the Expo. What are the even branding ideas that bring people closer to this Cube installation? What can can we learn from them?
Expo 2020 Dubai with Mastercard
Expo 2020 Dubai is the world’s current global mega-event, and it’s being hosted by Dubai in the United Arab Emirates. From 1 October 2021 to 31 March 2022, Dubai will host people from over 200 nations at this once-in-a-lifetime event. Originally scheduled for 20 October 2020 to 10 April 2021, it was postponed due to the COVID-19 pandemic.
The official theme of the Expo is “Connecting Minds, Creating the Future.” The organizers have chosen three subthemes: Opportunity, Mobility and Sustainability. Significantly, the goal of these themes is to create a better future for all by harnessing our collective creativity and innovation in order to address some of humanity’s greatest challenges.
As the Official Payment Technology Partner of Expo 2020 Dubai, Mastercard, the global technology company, will connect people to their passions, provide a glimpse into a future powered by digital transformation, and share its industry-leading insights during the six-month period.
Unveiling the Mastercard Cube
Mastercard connects guests to their passions through the introduction of its Mastercard Cube. The installation immerses visitors in a range of multi-sensory experiences as they embark on Priceless journeys tailored to their passion.
At the Cube, visitors will be wowed by mixed reality content that brings to life the next era of innovation, as Mastercard demonstrates how the power of payment technology will be harnessed to make life safer, easier and more connected for all.
https://www.facebook.com/Expo2020Dubai/photos/a.441478172532703/6999701346710320/
Get Inspired With these Event Branding Ideas!
Outdoor flags have become extremely popular as they do much more than just informing people about your brand, business or event.
They also add colour and excitement to the environment.
How Mastercard used outdoor advertising flags to create a barrier between their space and the rest of the area.
It’s simple yet effective because it makes you want to walk over and see what’s happening behind them.
Outdoor Advertising Flags
Outdoor advertising flags are an excellent way to promote your business, especially during special events like Expo 2020. This is a fantastic opportunity to get event branding ideas for your business and make the most of this exciting time.
Flags, banners and other outdoor advertising signage can be seen from a long distance, which offers great visibility and brand awareness.
They are also a cost-effective form of marketing, as they are low maintenance and can be used over and over again.
Retractable Belt Barriers
Retractable belt barriers are very convenient in a lot of ways.
Whether you need to close off an area with a large crowd, have a place for people to line up, or need to direct traffic, these retractable belt barriers will do the trick.
They are great for both indoor and outdoor use, and they are very easy to set up and move from place to place.
The retractable barrier system can act as a one-way directional tool or create separate lanes within a given space.
Retractable belt barriers at events can be a great way to incorporate your event’s branding and create a memorable experience for attendees. Here are just a few of the ways you can do it:
Advertisement. If you’re an event sponsor or exhibitor, you can use your retractable belt barrier to advertise your company or product during the event. If you want to save money, consider placing your ad on one side only.
Theme-coloured belts. If you don’t want to include an advertisement on your belt barrier, another option is simply to select a theme-specific colour that matches the rest of your decor while still being visible enough for people to see it.
For example, if you’re hosting an Earth Day event and your colour scheme includes green, you could use a green belt barrier instead of the standard black or silver.
Your logo. Retractable belt barriers are typically available in three colours: black, silver and white. However, some companies offer custom colours and printing so you can include your event’s logo on the belts as well as the bases.
Promotional Outdoor Umbrella
Promotional outdoor umbrellas are a great way to get your brand noticed. They are portable and can be taken anywhere.
On top of that, they come in many different styles, sizes and colours, so you can find the perfect one to suit your marketing needs.
What makes custom outdoor umbrellas so effective at creating brand awareness is that they are visible from a distance (primarily if you use them in conjunction with a branded marquee). Because they can protect from the elements, they will always be used by your guests.
The branded umbrellas in The Mastercard Cube helped create a comfortable, inviting atmosphere where people could relax while they shopped and learned more about the event.
What is the Importance of Event Branding?
Event branding is a critical component of any event. It is the outward expression of your event’s identity and it helps create a sense of anticipation for attendees. Branding helps the audience associate certain feelings with your event, which can help you attract the right type of attendees to your event.
This can take many forms and be used in many different ways. It includes logos, colour palettes, textures and fonts that are unique to your event. These visual representations are just one small part of an event’s identity.
Event branding should also include personality traits you want to be associated with your event — these characteristics will inform all aspects of how you present your brand.
What Are Your Other Options?
8 MUST-HAVE CUSTOM-MADE PRODUCTS TO EXECUTE THE PERFECT EVENT!
When it comes to events, custom-made products are an essential part of engaging with your audience.
They can be used for giveaways and promotions, or even for enhancing the performance of staff and exhibitors.
To complete your event, we compiled here our top picks of branded merchandise ideas that can take your event marketing up a notch!
Want promotional products specifically in Dubai? We have our top-pick ideas for you!
How Can ODM Help?
Event branding is vital for any business. This is because it helps to strengthen consumer image and identity while also increasing brand visibility.
With this in mind, the ODM team works hard to make sure you get the best, exceptional event branding ideas to help you gain exposure and build brand awareness at trade shows, exhibitions or corporate events.
Together with our superb team of POS designers, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.
Contact us today to get started on developing a project that will go above and beyond your expectations!
Spring is the trade fair season in China. As usual, these events will welcome hundreds of exhibitors and attendees.
With so many things to check out, booths to visit, and key players to connect with, it is going to be a very tiring event, especially for newbies.
And so we would like to share with you some tips on how to prepare for a trade fair visit.
Shenzhen Gift Fair, also known as China Gift and Home Furnishing Flagship Exhibition, was founded in 1993.
It has successfully held 28 trade shows ever since.
It is one of China’s most prominent and longest-running trade fairs for gifts, and household products held two times a year in April and October.
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