Batchelors Movie Advertising Ideas to Captivate #Shazam Fans

As the film industry grows more competitive, movie advertising ideas have become critical to a successful movie release. With so many movies being released every year, it’s important to create advertising campaigns that capture the attention of the target audience and stand out in a sea of promotional materials.

Using brand partnerships, film studios can stir excitement and boost awareness for coming movies. Learn how DC Studios has partnered with one of the popular brands in the United Kingdom, Batchelors, in this blog!

Batchelors is particularly famous for its Super Noodles, which are instant noodles in various flavours, such as chicken, beef, and curry. The brand is owned by Premier Foods, a British food manufacturer, and is known for providing its consumers with convenient, affordable, and tasty food options.

Meanwhile, Shazam: Fury of the Gods is an upcoming superhero film based on the DC Comics character Shazam. It is the sequel to the 2019 film Shazam! and the 12th instalment of DC Extended Universe (DCEU).

Movie Advertising Ideas from Batchelors & DC Partnership

Our team recently spotted this on-pack promotion from Batchelors, compelling shoppers to look closer with the message “win 100 prizes every week.” Interested participants must purchase promotional packs from Batchelors between January 25 and April 25, 2023, and register by scanning the QR code.

As we examined the packaging further, we eagerly scanned the quick response code to know more about the promotion.

Upon scanning the QR code on the packaging, this will take participants to a website where they can fill out important information needed to enter the contest.

Now, let’s explore some of the movie advertising ideas that have been leveraged by Batchelors & DC Partnership, and how they can be used to promote your next big blockbuster film.

Movie Advertising Idea #1: Promotional Packaging 

Promotional packaging can be an effective way to advertise a movie and generate buzz among potential viewers.

Partnering with brands, studios can create limited-edition packaging that features images and information related to the movie to capture the attention of movie-goers.

Eye-catching packaging can create a sense of excitement and anticipation around the movie, leading to increased interest and ticket sales.

Movie Advertising Idea #2: On-Pack Contest

On-pack contests can incentivize consumers to purchase the product or brand associated with the film.

The promise of a chance to win prizes, such as tickets to the movie premiere or other movie-related merchandise, can motivate consumers to make a purchase they might not have otherwise made.

This can boost sales for both the product and the movie.

Various enticing offers were included in the promotion, such as the chance to win exclusive merchandise from the film or even cinema gift cards to watch Shazam: Fury of Gods in theatres. 

It seemed like the perfect way to not only enjoy a tasty bowl of soup but also to become fully immersed in the upcoming blockbuster.

Movie Advertising Idea #3:  Branded Merchandise Giveaway

Giving away branded merchandise is a cost-effective and engaging way to promote a movie and create excitement around its release.

Branded merchandise giveaways can include a wide range of items, from t-shirts and hats to keychains and stickers, all featuring the movie’s logo, characters, or other design elements.

Moreover, this can help to create a loyal fanbase that can be leveraged for future marketing efforts.

Movie Advertising Idea #4:  Point-of-Sale Display

Custom point-of-sale displays can provide an opportunity to showcase a movie’s key features, such as its cast, plot, and genre.

By using eye-catching graphics and design, a well-designed POS display can help to pique the interest of shoppers and encourage them to learn more about the movie.

This can be especially helpful for movies that are part of a franchise or have a strong following, as it can help to generate excitement and anticipation among fans.

This unique partnership will surely create a buzz among fans of both the movie and the brand. By featuring Shazam in its products, Batchelors is able to reach a wider audience and generate excitement for the movie’s release.

This clever marketing strategy will undoubtedly have a positive impact on the movie’s success, as more people will be aware of its upcoming release and be motivated to see it in theaters.

Other Movie Advertising Ideas You May Try:

• Gift-With-Purchase

Gift-with-purchase marketing is a common promotional tactic businesses use to incentivize consumers to purchase their products. This same tactic can be adapted and utilized in the film industry to promote and increase the sales of movie tickets and merchandise.

One way to use gift-with-purchase offers in promoting films is by partnering with retailers to offer movie-themed merchandise as a gift with purchase.

This special on-pack promotion for Despicable Me 3 DVD is an excellent example: 

• Limited-Edition Collections

Limited edition collections can be a powerful tool in promoting films, as they create a sense of exclusivity and scarcity that can generate excitement and anticipation among fans.

One way to use limited-edition collections in film promotion is to create merchandise tied to the film that is only available for a limited time. This could include items like t-shirts, posters, or collectible figurines, all designed to appeal to the film’s target audience.

Here are limited edition collectibles from Iron Man to convince you!

Wrapping It Up,

Successful movie advertising ideas usually start with creating partnerships. These should be mutually beneficial for both the movie studio and the brand. Studios should devise innovative ways around their films and offer fans something novel and thrilling.

There are numerous ways in which food and merchandise can be utilized to promote movies. These include limited-edition packaging, tie-in products, and cross-promotions. With some creativity and hard work, movie studios can develop advertising campaigns that engage audiences and drive ticket sales.

Harness Our Creativity!

When it comes to promoting a movie, having effective promotional products can make all the difference. Well-designed promotional merchandise can help generate excitement and interest in your movie, potentially leading to higher ticket sales and more overall buzz.

That’s where we come in. Our team has extensive experience in producing top-quality promotional products for movie advertising. Get in touch with us today to learn more about how we can help you take your movie advertising to the next level!

Get inspired by our recent projects with the Entertainment Industry.

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