Budweiser is a well known beer brand, they effectively engage in brand activation using various branded products to achieve this. The products are often innovative memorable ones used by their consumers practically. The Able Table is an example of this innovative brand activation, Effectively assisting the efforts of Budweiser’s marketing for their beer line of Bud Light.
This branded product is a table for your beers from bud light to be used at the beach or in soft ground. The objective of it is to allow a place for your beers at the beach. It works by stabbing the table into the ground to provide a stable surface to place your drinks.
This is a useful product that will no doubt be used by consumers of bud light and it gives great use for brand activation.
How do products like “The Able Table” bring Brand Activation?
- Powerful clear branding on the table surface will certainly bring attention to your brand with this head turning product.
- This will associate your product with the beach, as that is what it is used for, allowing for seasonal demand boosts when consumers buy bud light because of this table. Showing potential for giveaways.
- When used creatively in marketing, such as a giveaway with purchase, pull marketing is achieved, making consumers more likely to buy your brand over competitors. Thus achieving competitive advantage.
- Brand activation is important for any business, using promotional products such as the able table help to achieve this. They compliment your marketing efforts, bringing benefits to your business regardless of its size.
ODM has much experience in this field, helping with brand activation large and small. See our blog for inspiration on a variety of related topics to empower your business with promotional produce and much more.