Monster Sweepstakes Sales Promotion: Who Doesn’t Want A Cruiser Bike?

We have featured several of Monster Energy’s marketing strategies in our blog. And one of the unique things that we learned about the brand is that they are fond of running sweepstakes where they will offer products that customers won’t resist. Currently, Monster Energy in Hong Kong is running a sweepstake sales promotion where shoppers can have the chance to win a cruiser bike.

 

Monster Energy drink sets itself apart from other energy drinks available. Instead of spending money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are, they support the scene, bands, athletes, and fans.

They promote concert tours, so their favourite bands can visit home towns. They celebrate with their fans and riders by throwing parties and making the coolest events they can think of a reality. Moreover, they run numerous contests and giveaways to engage more with their audience.

 

Monster Energy Win a Cruiser Bike Promotion

We found Monster sweepstakes sales promotion in a 7- Eleven store in Hong Kong. This promotion ran from April 1-28, 2022. Twenty grand winners had the chance to win 1 Monster Energy bike. Meanwhile, another 100 winners can bring home 1 Monster Energy Gear Bag.

 

Shoppers can join this promotion upon buying any two cans or four multipacks of Monster Energy drinks in a single transaction. To enter the lucky draw, they have to keep the original receipt and send the receipt’s photo, name, and first four digits of their HKID card number via WhatsApp!

 

This promotion is entitled to Hong Kong permanent identity cardholders only and must be over 18 years of age. It is only valid for mobile phone users, and registration is only available via WhatsApp.  The winner list will be announced in Sing Tao Daily and The Standard on 12 May 2022.

 

You check out previous sweepstakes sales promotions that Monster Energy conducted before:

Monster, in cooperation with Fnatic, ran this promotion idea in Singapore. As part of the promotion, they gave away a total of 50 Fnatic React Esports Performance Headsets!

 

We found this promotion in a supermarket in Singapore. Monster Energy gave its customers a chance to win Mercedes-AMG Petronas Formula 1 team gear.

 

We came across Monster Energy Drink’s sweepstakes sale promotion at a convenience store in Hong Kong. The brand ran a contest giveaway where they offered gold custom promotional products as special prizes.

 

Why Should You Run A Sweepstake?

With so many ways to get your marketing message out to the world, why should you ever decide to execute sweepstakes? Listed below are some of the reasons we’ve learned from Monster Energy’s recent and previous sweepstakes sales promotions conducted.

1. Increase customer engagement. 

By engaging the public, you are providing a way to involve them in the message, rather than just talking to them. Many shoppers are more likely to show interest in advertisements and other marketing efforts if they can potentially gain something in return.

Running sweepstakes in-store is indeed a great example of this kind of marketing. Providing branded prizes can encourage buyers to participate in the promotion. Moreover, the chance to win creates a positive feeling toward the company in their visitors’ minds, strengthening the relationship between you and your customers.

 

2. Generate more leads.

Sweepstakes and contests provide the perfect landscape for cultivating email lists, growing social media followers, and attracting new business.

Forms, polls, and surveys can help you capture information about your sweepstakes participants, ranging from basic contact information to purchasing insights.  In addition, gathering customer details can help you get to know your audience better, helping you design effective marketing in the future.

 

3. Drive sales.

Sweepstakes help brands push sales for specific product lines, promote upcoming events, and highlight brand partnerships. If businesses require product purchasing as part of their sweepstakes entry, it drives sales and, depending on the number of entries permitted, repeat purchases, leading to increased revenue.

 

4. Build referrals.

74% of consumers claim word-of-mouth is a big influence over their purchase decisions. By granting bonuses such as additional entries, you can empower your customers to do marketing for you.

Furthermore, offering exciting rewards can urge more shoppers to talk about the sweepstakes promotion, passing it to their friends or colleagues.

 

Riding a bike is an efficient and environment-friendly mode of transport. This makes promotional bike marketing flourishing through the years as different brands and businesses see their benefits as marketing incentives. 

Learn how you can achieve your goals with promotional bikes through this blog:

 

Electric bikes are becoming more and more popular, especially with commuters who want to save money on fuel. Check out this insightful blog we prepared for you:

 

More list of sweepstakes sales promotions offering bicycles as rewards. 

Nisa offered this promotion years ago. By simply filling out a form, customers had the chance to win an official Team GB Road bike.

 

OT Indonesia, a food and beverage company, recently held a promotion for its Oops Cheese Wafer product. To join the sweepstakes, shoppers had to purchase an Oops Cheese Wafer Prize Pack.

 

Lipton ran a sweepstakes sales promotion before, where customers also had the chance to win branded cruiser bikes. Twenty-five winners were drawn during the contest.

 

Bottom Line…

Sweepstakes promotion is undoubtedly a great way for brands to drive sales, improve brand awareness, and nurture customer loyalty. They help companies highlight product lines, promote events, and leverage brand partnerships. While considering the benefits you can get from conducting such marketing, your customers should also be your top priority.

 

What Can We Offer?

If you’re planning to run a sweepstakes promo and looking for a company to produce your ideal contest rewards, the ODM is here to help you out! We can help you in product brainstorming and the manufacturing process. We can also assist you in deciding which product suits your marketing pr and create the POS display designs to use in your promotion.

If you want to learn more about our services, feel free to connect with our team! From Concept through to Production, we provide every service needed to bring new ideas to market.

 

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