Generational Marketing: 5 Golden Tips to Reach Baby Boomers

From time to time, you might already have heard that it is important to use targeted marketing strategies to create a strong connection with your audiences. Apparently, you cannot say that everyone is within your target market. Creating a targeted approach will definitely help you out in understanding and speaking directly to your audience. But how exactly do you go about doing that? Well, splitting up your target market into age cohorts is one ideal way to achieve a finer targeted approach. Let us show you the way with generational marketing and how you can achieve successful marketing with each of these living generations through this blog series.

 

Generational Marketing, What Is It?

As the name implies, Generational Marketing targets a specific generation of consumers based on their preferences, persona, and upbringing, making it easier to tell them apart from other groups. Through this approach, you’ll get the affirmation that your products are appealing to a certain group of people and that your business caters to their demands. Furthermore, by speaking directly to each of your customers, they will feel comfortable and consequently build up their trust in your brand. You will certainly gain a competitive edge because your customers see that you understand their individual needs.

 

Marketing to Baby Boomers

Following World War II, a spike in birth rates has started this phenomenon known as the baby boom. As the trend continued, 3 to 4 million babies were born each year from 1946 to 1964. The Pew Research Center uses this range in documenting differences across demographic groups. As of 2021, the age range of baby boomers comes between 57 to 75. While the whole marketing world has been obsessed with millennial consumers for quite some time now, it’s actually baby boomers who control more of the nation’s disposable income.

Today, baby boomers are now entering their post-career lives. With that said, this opens a massive opportunity for marketers to reach baby boomers who are about to have loads of free time to shop and purchase things. Since most of them have stayed longer in the workforce, boomers are also big spenders in their golden years.

Here are some characteristics of baby boomers as consumers:

• Prefer to purchase in-store rather than online.
• Values trusted recommendations and reviews when making their purchase decisions.
• Boomers have high expectations when it comes to customer service.
• Best value for money.

 

5 Golden Tips When Marketing to Boomers

1. Stop Stereotyping on its Tracks.

Apparently, boomers are more accustomed to technology more than we thought. As they witness the changing technology over the past decades, they are actually knowledgeable and enthusiastic about smart devices. Avoiding the common misconception and stopping the stereotype, marketers should know that they can also appeal to boomers with how they are doing it with millennials. Bring out your high-tech giveaway marketing tools and pep up your boomer marketing strategies!

 

If you’re interested in getting these custom promotional products, quote the product codes below in sending us your email of inquiry:

• Smart Tag Wireless Tracker Key Finder — ODM-3111
• Smart Watch — ODM-3125
• Wooden LED Alarm Clock with Phone Charger — ODM-3119

 

2. Help Them to Maintain a Healthy Lifestyle.

People are getting older, and they would want to enjoy their pre-retirement stage of life. Certainly, it is smart to pay attention to these baby boomers’ characteristics in marketing. This generation is more health-conscious than their parents, which is why healthcare promotional items that will help them be healthier and more active should be considered by retailers. Going out and doing all the things they have dreamed of doing comes at the top of their priorities. If you’re looking for a surefire strategy to appeal to them, help them maintain a healthy lifestyle with your products.

 

• Promotional Jump Ropes — ODM-3622
• Custom Pill Bottle — ODM-3432
• Custom Yoga Mat — ODM-1691

 

3. Give Them Great Customer Service

With their desire to maintain a healthier lifestyle, boomers also demand sustainability in doing businesses with different brands. According to a study, baby boomers were the most environmentally friendly generation. Apparently, even though millennials are the ones who are mostly advocating for sustainability, their older counterparts are the ones who are following through with their wallet. Give them great customer service by showing them that you listen to their demands and living up to your sustainable pledges.

 

Why not include these sustainable promotional products in your next marketing promotions? Drop us an email of inquiry with the reference codes below:

• Wooden Coffee Packaging — ODM-3608
• Grass Drinking Straws — ODM-3275
• Take Out Food Packaging — ODM-3612

 

4. Dedicate Information in Improving Lifestyle

Household products are definitely a great way to reach any demographic. Into the bargain, they are especially more effective in marketing to the baby boomer generation. Boomers are certainly looking up for products that will make their life easier with convenience and portability pledges. Offer them quality custom promotional products that they can incorporate into their daily lives and can serve them for the long run. Moreover, it will also be ideal to give them insightful reviews on improving their lifestyle.

 

• Promotional Soda Maker — ODM-851
• Promotional Lamp — ODM-3632
• Digital Kitchen Scale — ODM-3605

 

5. Appeal to their Tenacious Loyalty

Baby boomers have tenacious loyalty when it comes to the brands they do business with. Once they find a brand they like, they stick with it. If you’re worried about competing with those they grew up with, don’t let that hinder you from doing so! Introduce your branded promotional merchandise to them and prove that your marketing efforts aim to meet their satisfaction. Show them that your product is of great quality and necessary for an indefinite amount of time.

 

Interested in offering these branded promotional products in your next brand marketing campaign? Don’t forget to quote the product codes below in sending us an email:

• Promotional Earbuds — ODM-3049
• Tea Infuser — ODM-3484
• Custom Mug Warmer — ODM-2978

 

Bringing this All Together,

In targeting each generation, it is definitely important to know the characteristics of their demographics. Marketing to baby boomers might look challenging with all the misconceptions, but it is certainly satisfying to meet the demands of this massive market audience. With these golden tips and promotional product recommendations, you are now fully equipped to connect to boomers effectively.

If you are interested in sourcing new promotional products, get in touch with our team. Don’t forget to quote the product codes mentioned above when sending us your email of inquiry. The ODM Group offers customization and in-depth design modification for your brand to make them suitable for your marketing campaign. There are a lot of customization options available, and we can include your brand’s name, logo, or message on each item. We will always be more than happy to assist you with all things promotional!

 

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