Internet of Things (IoT): Top 6 Marketing Ideas for 2022!

Cheerful Internet of Things! Everything’s online now, presenting boundless opportunities for Internet of Things Marketing Ideas. 

With a click, touch, or voice command, your devices spring into action, truly easing and enhancing our lives. On top of connecting people, internet of things marketing ideas also plays a vital role in connecting and running machinery. As we approach April 9th, Connected Devices Day provides an ideal opportunity to celebrate the convenience brought by IoT!

What is Internet of Things (IoT)?

The Internet of Things (IoT) connects billions of gadgets worldwide, thereby forming a vast network of linked devices. Thus, these devices effortlessly collect and share data, bypassing the need for human-to-human or human-to-computer interaction. 

Furthermore, IoT ecosystems, brimming with web-smart devices, seamlessly gather and action data through sensors and communication tech, transforming our environments. With the arrival of super-cheap computer chips and the prevalence of wireless networks, anything and everything can be a part of the IoT. Regardless any tangible item can become an IoT marketing opportunity if it’s linkable to the Internet. 

In order to facilitate communication and response between devices, sensors are embedded to relay information and interact with each other. Subsequently, the data collected from the sensors will either be sent to the cloud for analysis. Hence, these provide products with digital intelligence which enables real-time data communication without involving human beings.

Moreover, with the use of machine learning and artificial intelligence (AI), data collecting processes are easier and more dynamic. As the IoT advances, the quality and range of data collected have greatly improved, offering enhanced opportunities for tailored interactions. 

Due to the large volumes of data produced and analysed, big data analytics projects significantly propel. Additionally, IoT devices will have significant impacts on many aspects of our lives with continuous advancements in technologies.

Indeed, Internet of Things marketing ideas have been widely integrated into our daily lives. Interestingly, did you know that the toaster is considered to be the first IoT device? It connected to the computer via a TCP/IP protocol, thereby paving the way for future IoT innovations.

It is undeniable that smart homes and offices are increasingly popular, with smart, connected appliances. Furthermore, consumers have been increasingly demanding IoT products such as wearables, smartphones, and home appliances. Additionally, the improved comfort provided by such products significantly contributes to enhancing daily work efficiency.

For example, IoT products have sensors that are intelligent enough to know a customer’s preferences. This allows for the automation of products like turning on air conditioners at appropriate timings to cool the house before one returns home. In the same vein, IoT assists in battling COVID-19 by facilitating social distancing and contact tracing, crucial for containment efforts.

Check out these 6 Internet of Things marketing ideas for 2021, promising innovative strategies for your consideration.

1. Branded Contact Tracing Wristbands

With the world slowly easing to a new normal with Covid-19, contact tracing has been of utmost concern to all. Consequently, contact tracing utilises BLE (Bluetooth Low Energy) technology found in nearly all smartphones to track device proximity effectively. This facilitates close-range wireless communication utilised by IoT, henceforth enabling seamless data transfer between connected devices.

Further to this, companies have developed Bluetooth-enabled contact tracing wristbands featuring distinct user IDs, enhancing monitoring efforts for the pandemic. Besides that, this wristband serves the same purpose as contact tracing mobile applications. Plus, this offers reassurance to individuals concerned about privacy, eliminating the need to activate geo-tracking on their smartphones.

With respect to companies purchasing this product for their staff, they may benefit from branded wristbands, offering numerous advantages.

Firstly, it increases brand image as such companies care about their employees’ well-being. Secondly, it increases brand identity amongst its employees. Thirdly, the branded product will allow for high brand visibility as it is worn on a wrist. 

As a consequence, branded products like this would surely allow for increased brand awareness.

If you are interested in this product, contact our team with the product code ODM Group 3115. We will be happy to assist you if you have any queries.

2. Branded WIFI Socket Switch

Certainly, more and more individuals are looking for options that allow for maximum comfort in their household. Likewise, millennials have also been increasingly environmentally-friendly and being thrifty with their spending. 

In fact, this WiFi socket utilises WiFi and a smartphone app, enabling users to manage home appliances remotely, at any time. Furthermore, it also allows households to save electricity while effectively preventing overheating caused by excessive power consumption. Thus prolonging the service life of devices. This product brings about so many benefits. 

Similarly, it is small, portable, and can be frequently used. As it is used around the house, it consequently creates finer brand remembrance. Besides, such a product is energy-saving, which is highly sought after by many. 

With this as a gift-with-purchase, it would definitely attract customers to get any product of yours!

If you are interested in this product, contact our team with the product code ODM Group 3114. We will be happy to assist you if you have any queries.

3. Branded Doorbell Cam

The Doorbell Cam, a doorbell camera, conveniently allows guests into your homes, making it an ideal security solution. Homeowners can remotely respond to doorbells, meanwhile, motion sensors continuously monitor and detect movement at the door. Additionally, it keeps house owners updated about any motion changes. 

Also, the doorbell cam has a 24-hour recording. Highly functional, practical, and relevant, it is sought after by all. Simultaneously, the Doorbell Cam is an excellent promotional item; furthermore, its practicality boosts brand visibility when placed outside apartments. On top of that, in bustling home corridors, your brand can easily grab people’s attention as they pass by.

Certainly, offices would also greatly benefit from this ingenious idea. Moreover, it allows for high brand remembrance as it is commonly seen by household members and guests.

If you are interested in this product, contact our team with the product code ODM Group 3113. We will be happy to assist you if you have any queries.

4. Dust sensor air purifier

Honestly, the demand for air purifiers has been on the rise over the years. This is due to the increasing pollution that causes airborne diseases, which are particularly prevalent in urban cities. Furthermore, this air purifier has many different modes with different functions. 

For instance, automatic mode is when the air purifier operates according to the real-time indoor quality. Alternatively, a child lock protection function is also available to prevent children from playing with it and causing maloperation. Likewise, this air purifier can be easily controlled with a wireless connection to control the purifier anywhere, anytime.

This would be a fantastic promotional item, whereby, fostering strong brand recall when strategically placed in homes, offices, and schools. Assuredly, it is also visible to members of the family and even guests who visit.

If you are interested in this product, contact our team with the product code ODM Group 3121. We will be happy to assist you if you have any queries.

5. Smart lightbulb

Wishing to light up your day with colours? This intelligent lightbulb brightens your gloomy day, illuminating your surroundings with vibrant hues and lifting your spirits. With 16 million colour variations, your home lighting will never be boring again. 

This lightbulb is not only equipped with IoT technology but is also energy-efficient, promoting sustainable lighting solutions. Hence, this lightbulb can be controlled from any compatible Android or Apple products. It makes use of Bluetooth to provide transmission of data from your smartphones to the lightbulb.

Moreover, this flashy lightbulb is definitely a trendy item and would be eye-catching in the homes of many. By producing these lightbulbs as your promotional product, it would definitely bring about greater brand awareness. With lightbulbs being essential in our homes, this lightbulb would bring about high brand remembrance.

If you are interested in this product, contact our team with the product code ODM Group 3112. We will be happy to assist you if you have any queries.

6. Smart Tag Wireless Tracker Key Finder

Equipped with advanced technology, a smart tag wireless tracker key finder is an ultra small-sized and lightweight anti-theft device. Precisely, it ensures that one never loses their belongings again. 

Besides, through Bluetooth 4.0 technology, it effectively tracks your belongings within a 25m distance range. In tandem with when your item goes beyond 25m, the device will promptly ring to alert you. Moreover, you can query the map position when the key finder is disconnected and you can locate the object. 

Also, it allows for a remote control function through the anti-lost device and a remote self-timer. Without a doubt, would it make an excellent promotional product? 

First and foremost, with its portability, it can be brought anywhere. Secondly, with its usefulness and functionality, it is something that is highly demanded by consumers. 

Therefore, it leads to higher brand remembrance and visibility, particularly when the product is affixed to most personal belongings.

If you are interested in this product, contact our team with the product code ODM Group 3111. We will be happy to assist you if you have any queries.

Conclusion…

In a nutshell, with the advancement of technologies, society is advancing into a new world filled with technology. Internet of Things marketing concepts are clearly gaining momentum and may supplant numerous routine tasks in the near future. Next, these products are in high demand and would make great promotional products. 

With ample space for company branding and a product that is highly sought after, it would definitely boost sales conversion.

How can ODM Group help?

Ever considered producing promotional products like these? At ODM Group, our team of experts and merchandisers can assist your brand in designing and sourcing top-notch promotional products. We can also provide other promotional product ideas for your next promotional campaign. 

Moreover, our sister company Mindsparkz has designers who can offer design services. Share your ideas with us to begin your search for the perfect Internet of Things product ideas for your next promotional project. Contact us today to learn more about how we can help you with designing, customisation, and sourcing. 

If you are looking for more ideas, you can view our other blogs. We have over 17 years of experience in sourcing for employee appreciation gifts, POS displays and many more. Furthermore, we have visited numerous factories and are eager to share our insights, like our blog on injection moulding manufacturing in Vietnam.

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