Top 6 Internet of Things (IoT) Marketing Ideas for 2021

Internet of Things (IoT)

Happy Internet of Things! Everything is now connected to the internet. A click, a touch, a voice command, will get your devices working right away. Indeed, it has made our lives easier and more comfortable. On top of connecting people, IoT also plays a vital role in connecting and running machinery. April 9 is IoT Day and this is a great day to celebrate the convenience that IoT has brought to our lives!

What is Internet of Things (IoT)?

The Internet of Things (IoT) encompasses the billions of physical devices around the world that are connected to the internet. These devices collect and share data without requiring human-to-human or human-to-computer interaction. An IoT ecosystem consists of web-enabled smart devices that use embedded systems such as sensors, processors, and communication hardware to collect, send, and act on data that is acquired from their environments.

With the arrival of super-cheap computer chips and the prevalence of wireless networks, anything and everything can be a part of the IoT. Any physical product can be transformed into an IoT device if it can be connected to the internet. In order for these devices to communicate with other related devices and act on the information they get from one another, devices are embedded with sensors. The data collected from the sensors will either be sent to the cloud for analysis. These provide products with digital intelligence which enables real-time data communication without involving human beings.

Moreover, with the use of machine learning and artificial intelligence (AI), data collecting processes are easier and more dynamic. With the quality and scope of data collected through the advancement in the IoT, opportunities for contextualized and responsive interactions have significantly improved. This is due to the vast amounts of data generation and analysis which are significant drivers of big data analytics projects. IoT devices will have significant impacts on many aspects of our lives with continuous advancement in technologies.

Internet of Things

IoT products have been widely integrated into our daily lives. Did you know that the toaster is considered to be the first IoT device? It was connected to the computer via a TCP/IP protocol. Smart homes and offices are increasingly popular, with smart, connected appliances. The demand for consumer IoT products such as wearables, smartphones, and home appliances have been on the rise. This is due to the amount of comfort that such products bring. For example, IoT products have sensors that are intelligent to know a customer’s preferences. This allows for the automation of products like turning on air conditioners at appropriate timings to cool the house before one returns home. Additionally, IoT products are also seen to be an important technology to combat the Coronavirus, making processes like safe distancing and contact tracing easier.

Here are 6 IoT marketing ideas that you should definitely be looking out for in 2021.

1. Branded Contact Tracing Wristbands

With the world slowly easing to a new normal with the Covid-19 Pandemic, contact tracing has been of utmost concern to all. Contact tracing has made use of BLE (Bluetooth Low Energy) technology, present in almost all smartphones, to record the proximity of personal devices. This allows a form of wireless communication at close range used by IoT. Companies have been working on Bluetooth- ready contact tracing wristbands with unique user IDs. This wristband serves the same purpose as contact tracing mobile applications. Moreover, this provides comfort to individuals who are worried about privacy as they no longer have to turn on geo-tracking in their smartphones.

For companies that purchase this product for their employees, it would be excellent to have the wristband branded. It brings about several advantages. Firstly, it increases brand image as such companies care about their employees’ well-being. Secondly, it increases brand identity amongst its employees. Thirdly, the branded product will allow for high brand visibility as it is worn on a wrist. Branded products like this would surely allow for increased brand awareness.

If you are interested in this product, contact our team with the product code ODM Group 3115. We will be happy to assist you if you have any queries.

Internet of Things

2. Branded WIFI Socket Switch

More and more individuals are looking for options that allow for maximum comfort in their household. Moreover, Millennials have also been increasingly environmentally-friendly and being thrifty with their spending. This WIFI socket switch makes use of WIFI and a smartphone application, which allows consumers to control their home electrical appliances anywhere, anytime. Furthermore, it also allows households to save electricity while effectively preventing overheating caused by excessive power consumption. Thus prolonging the service life of devices.

This product brings about so many benefits. It is small, portable, and can be frequently used. As it is used around the house, it creates finer brand remembrance. Besides, such a product is energy-saving, which is highly sought after by many. With this as a gift-with-purchase, it would definitely attract customers to get any product of yours!

If you are interested in this product, contact our team with the product code ODM Group 3114. We will be happy to assist you if you have any queries.

Internet of Things

3. Branded Doorbell Cam

Doorbell Cam is a doorbell camera that easily lets guests into your homes. Homeowners can answer doors from any remote location. It constantly checks the doors and uses motion sensors to check motion at the door. Additionally, it keeps house owners updated about any motion changes. The doorbell cam also has a 24-hour recording. Highly functional, practical, and relevant, it is sought after by all.

Doorbell Cam would be a great promotional product, especially with its practicality. Being placed outside of an apartment, it would bring about great brand visibility. Home corridors have high human traffic and with many passing by your home, it is not difficult for your brand to be spotted. Offices would also greatly benefit from this ingenious idea. In addition, it allows for high brand remembrance as it is commonly seen by household members and guests.

If you are interested in this product, contact our team with the product code ODM Group 3113. We will be happy to assist you if you have any queries.

Internet of Things

4. Dust sensor air purifier

The demand for air purifiers has been on the rise over the years. This is due to the increasing pollution that causes airborne diseases, which are particularly prevalent in urban cities. This air purifier has many different modes with different functions. For instance, automatic mode is when the air purifier operates according to the real-time indoor quality. A child lock protection function is also available to prevent children from playing with it and causing maloperation. This air purifier can be easily controlled with a wireless connection to control the purifier anywhere, anytime.

This would be a good promotional product that brings about high brand remembrance, especially with it being located in an optimal location at home, office and even schools. It is also visible to members of the family and even guests who visit.

If you are interested in this product, contact our team with the product code ODM Group 3121. We will be happy to assist you if you have any queries.

Internet of Things

5. Smart lightbulb

Wish to light up your day with colours? This smart lightbulb will light your gloomy day up. With 16 million colour variations, your home lighting will never be boring again. This lightbulb is embedded with the core technology of IoT and is an energy-saving lightbulb. Hence, this lightbulb can be controlled from any compatible Android or Apple products. It makes use of Bluetooth to provide transmission of data from your smartphones to the lightbulb.

This flashy lightbulb is definitely a trendy item and would be eye-catching in the homes of many. By producing these lightbulbs as your promotional product, it would definitely bring about greater brand awareness. With lightbulbs being essential in our homes, this lightbulb would bring about high brand remembrance.

If you are interested in this product, contact our team with the product code ODM Group 3112. We will be happy to assist you if you have any queries.

Internet of Things

6. Smart Tag Wireless Tracker Key Finder

A smart tag wireless tracker key finder is an ultra small-sized and lightweight product anti-theft device. It ensures that one never loses their belongings again. Through the Bluetooth 4.0 technology, it effectively tracks your belonging within a 25m distance range. When your personal belonging is out of the 25m range, the device will automatically ring for a timely warning. Moreover, you can query the map position when the key finder is disconnected and you can locate the object. Furthermore, it also allows for a remote control function through the anti-lost device and a remote self-timer.

Would it make an excellent promotional product? First and foremost, with its portability, it can be brought anywhere. Secondly, with its usefulness and functionality, it is something that is highly demanded by consumers. Therefore, it leads to higher brand remembrance and visibility. This is especially when the product would be attached to most of your personal belongings.

If you are interested in this product, contact our team with the product code ODM Group 3111. We will be happy to assist you if you have any queries.

Internet of Things


In a nutshell, with the advancement of technologies, society is advancing into a new world filled with technology. Internet of Things products have been evidently on the rise and could replace many of our daily processes in the next few years. These products are in high demand and would make great promotional products. With ample space for company branding and a product that is highly sought after, it would definitely boost sales conversion.

How can ODM Group help?

Ever considered producing promotional products like these? Here at ODM Group, we have a team of and merchandisers that can help your brand design and source high-quality promotional products. We can also provide other promotional product ideas for your next promotional campaign. Moreover, we also have designers from Mindsparkz, our sister company, which can provide design services. Share your ideas with us to begin your search for the perfect Internet of Things product ideas for your next promotional project. Contact us today to learn more about how we can help you with designing, customization, and sourcing. If you are looking for more ideas, you can view our other blogs. We have over 17 years of experience in sourcing for employee appreciation gifts, POS displays and many more. Furthermore, we have also visited many factories so we would love to share our experience such as this blog on injecting moulding manufacturing in Vietnam.

Frequently Asked Questions (FAQ):

What are the advantages of Internet of Things?

IoT provides more information for better decisions across a range of industries. We can use them to automate daily processes. Examples include home automation, smarter workplace and even smarter transport.

What other products can I use as a promotional product?

There are countless of products that can be used, that do not necessarily need to be a Internet of Things product. Some include tote bags, water bottles, phone cases.

What makes a good promotional product?

An effective promotional product needs to be useful to its recipient. This means that the target market would want to use it and keep it at home. Basically, they are practical items that provide immediate value like kitchenware.

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