Custom Drink Coaster Rugs: Unlocking Their Marketing Potential!

There’s nothing more relaxing than sipping your favourite drinks after a tiring day. The same goes for customers who enter your resto or pubs after work. But moistened and messy tabletops may annoy and spoil the moment. Here’s where custom drinks coaster rugs come to play.

Just like any other coasters, these ones we found in Dubai are equally stylish and functional.

Let’s continue discussing this custom coaster design and how these ideas can benefit your brand. Likewise, we will share some of our own creative coasters you can use in your future marketing campaign.

Why Do We Love These Coaster Rugs?

Functional

Coaster rugs are more functional compared with other coasters available in the market.

They are designed to absorb moisture from drink condensation, protecting tables and surfaces from damage.

Unlike ceramic or other types of rugs, these custom drink coaster rugs are specifically engineered to handle spills and prevent them from seeping through.

Likewise, they provide better surface protection and ensure a clean and tidy appearance.

Quality Workmanship

The surface of the coaster rugs is carefully crafted from a premium velvet mix fabric, creating a soft and luxurious texture that’s a delight to the touch.

Similarly, the thin rubber layer on the bottom of the coaster ensures they stay securely in place.

Easy Maintenance

These custom coasters are also easy to clean. Simply use a damp cloth for a quick clean. For a deeper clean, hand wash them using mild soap and warm water.

Because they dry quickly, they are ready to be used for your next diners/customers.

Oriental Design

These custom promotional coasters are meticulously crafted to replicate authentic Oriental rugs on a miniature scale.

These coasters are adorned with real white fringes on the sides, adding an extra touch of elegance.

The rugs are designed to accommodate all sizes and shapes of mugs, cups, glasses, and tumblers.

Furthermore, they are not only functional but also serve as a statement piece for your home or office.

Getting The Most Out of Your Custom Coaster Rugs

Custom drink coaster rugs offer a unique opportunity to showcase your brand in a creative and memorable way. Here’s how you can get the most out of these ideas.

1. Make coaster rugs as decors.

Coaster rugs add a touch of uniqueness and charm to the bar setting. They stand out as conversation starters and can elevate the overall aesthetic appeal of the bar.

For instance, these coaster designs we feature are ideal for restaurants with an oriental theme. These coaster rugs can elevate your marketing as they bring a touch of sophistication to any setting.

Here’s a great example of using coasters as a marketing tool and as decor:

Custom Printed Coaster- The Perfect Design for Caffeine Craving Consumers

2. Use them as souvenir ideas.

Such coaster designs make a perfect gift for customers who are new to your place. Customizing your own design can help your brand more memorable for them.

In addition, coasters with local or distinctive designs of your place make excellent tourist souvenir ideas.

3. Incorporate coasters into your events.

Aside from using them inside your establishments, you may also consider bringing your custom drink coaster rugs outdoors.

Coaster rugs can be incorporated into event décors, such as trade show booths, product launches, or corporate events, to create an eye-catching and memorable display.

Likewise, you may consider adding them to your list of branded event merchandise to be given away to attendees.

4. Offer them as a gift with the purchase item.

Custom rugs are arguably highly functional items that customers will appreciate. However, if you want to create a buzz and sell your drink products more effectively, you may consider using coasters as branded complimentary gifts or GWP offers.

See this example from La Pastina. The brand is giving away free promotional coasters to customers who will avail of any of Emiliana and JP. Chenet‘s wine.

Top 3 Reasons La Pastina’s Promotional Coasters Work In-Store

5. Use coaster rugs as your main promotional products.

Since they are useful and undeniably stylish, coaster rugs appeal to shoppers, especially moms. Thus, offering them as your main products in-store can also work. Just like how the store in Dubai sells these custom coaster rugs to customers.

Consider customizing coaster rugs with your company’s logo, colours, or tagline to create a branded item that stands out and leaves a lasting impression.

Let’s see how other business promote their brands with drinks coasters:

Platinum promoted their new summer ale – ‘East Sea’. These coasters are surfboard shaped since this beer is created as a refreshment for surfers during the Saigon summer.

Surprising Benefits of Custom Promotional Coasters

Whisper gave away customers a free set of Hello Kitty coasters as giveaways with any purchase of two packs of sanitary pads. This promotion was a collaboration between Whisper and Sanrio.

Dainty Hello Kitty Coasters as Giveaways by Whisper

In this promotion, Nescafe offered shoppers a customised coffee coaster for every purchase of its Dolce Gusto line. See promo details below:

Nescafe Rewards Customers with Branded Coasters

Somersby Apple Cider designed a promo coaster as part of its promotional campaign to increase brand awareness. The coaster has the shape of an apple, branded with Somersby’s slogan and logo on it.

Somersby Apple Cider Promo Coaster

In a cake shop in Cebu, we pleasantly had the chance to enjoy some of the custom shape coasters by the English tea marketer. The coaster is made of durable silicone in the shape of a teapot.

Tea Marketing – Custom Shape Coasters by Twinings

Take a look at these custom coasters from ODM:

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Putting It All Together,

Coaster rugs serve as functional and decorative elements in bars and restos, providing unique branding opportunities, protecting furniture, adding versatility, enhancing customer experience, and being easy to clean.

They are a practical and stylish choice for businesses looking to elevate their decor and provide a memorable experience for their customers.

By leveraging the versatility and customization options of coaster rugs, you can create unique and memorable marketing campaigns that promote your brand, engage customers, and drive business success.

What Can ODM Offer?

Would you consider including custom coasters in your next marketing campaign? If so, ODM can provide invaluable assistance together with our team of expert designers from Mindsparkz.

We specialize in customizing promotional products for the beverage industry, We manufacture promotional drinking glasses, branded wine gifts, custom wine aerators, bottle glorifier displays, custom beer flight sets, and more wine promotional products.