Why Drink Buddies Will Love this Branded Alcohol Gift Pack from Baileys?

When it comes to gifting, the high street is awash with branded alcohol gift sets, and a large number of brands are now designing their own promotional products. But why? Gifting is a proven way to boost sales of fast-moving consumer goods such as drinks. Just take a look at this branded alcohol gift pack from Baileys that we recently spotted in Beirut!

 

Gift-with-purchase marketing is becoming more popular within the alcohol industry. As consumers increasingly turn to alcohol as a way of treating themselves, companies are trying to make their products stand out on the shelf through the use of gifts that complement the main product.

Baileys Irish Cream is a liqueur made with Irish whiskey, cream, and cocoa that’s manufactured in Ireland. People love to drink Baileys straight over ice or mix it in shooters, martinis, and Irish coffee. Some even enjoy Baileys in hot chocolate or milkshakes.

 

What Makes this On-Pack Promotion from the Brand a Hit for Drink Buddies?

1. A Peek Inside

This gift pack design by Baileys is an example of strong window box packaging, as it allows customers to get a sneak peek of what’s inside. Window packaging is a useful way to show off the product and its features through a transparent panel. It creates an exciting unboxing experience for your target audiences and makes it more likely that they will use or consume the product right away.

After all, why would someone bother spending money on something if they don’t know what’s inside?

 

2. Branded On-Pack Gifts

Baileys’ promotional gift set contains 1x Baileys Original Irish Cream 700mL, 2x glass milk bottles and 6x paper straws.

This gift set definitely has all the must-have starters to make any drink buddies happy. Give the gift of togetherness by sharing a bottle with your closest drink buddy. And what better way to make the drink even better than in its original glassware?

It’s the perfect way to indulge in simple moments with those you love, whether it’s sharing with friends or enjoying at home after a long day at work.

 

On-pack gifts come in many different forms, ranging from branded glasses and bar accessories to entertainment systems, sporting equipment and personal care products.

Whether you want something small and practical or something with a little more wow factor, there is an on-pack gift that will fit the bill.

 

3. Gift-Ready Packaging

Drink buddies will surely love the gift-ready packaging of this alcohol gift pack.

As you can see, the Baileys packaging is pretty cool and gift-ready. The gift set is placed in a decorative carrier that will be certain to impress your friends or family.

The overall aesthetic of the box is classic and elegant, which means it will look great on any occasion. It’s perfect for a girls night, dinner party or even a housewarming gift. It is not too flashy, but not too plain, either.

 

4. Accessibility

Having a branded gift pack from your favourite alcohol brand is something that you cannot pass up. On top of that, this also allows you to access a perfect year-round gift that you can give out no matter what occasion or event.

Sometimes, it can be hard to find the perfect gift for someone. If you are having trouble finding the right gift for your loved one or buddy, consider a Baileys gift set. It is one of the most thoughtful gifts you can give someone and it is sure to make them smile!

 

Instead of just buying a bottle of alcohol and handing it over to the recipient, having the drink put in a branded gift pack makes it more presentable. It looks much more expensive than the cost of purchasing a regular bottle. Not only that, but the gift pack itself can also be reused or repurposed after the bottles have been consumed.

 

More from Baileys!

In this in-store promotion, the brand offered a branded tumbler as an on-pack gift with purchase. We love this idea because it works well with the drink.

 

Spotted in Hong Kong, this promotional gift pack from Baileys features two beautifully designed drinking glasses with the purchase of a bottle of this famous liquor.

 

Promotional boxes will make your corporate gift looks grand. Learn how Baileys maximised its promotional packaging in this blog:

 

Bailey’s unique supermarket display shelf is a great way to celebrate Valentine’s Day. Read more about it here:

 

Putting It All Together,

Gift packs are a great way to capture the spirit of the holidays, as well as attract new customers and get repeat business. These gift packs are designed to get people talking about your brand, with some thoughtful additions that will delight the receiver.

They are a great way to give your customers everything they need for an at-home experience. They can also be used as a way for someone to try out your product for the first time. A lot of brands use this to their advantage during the holiday season, creating gift sets that offer a discount over purchasing the products individually.

 

Let Our Team Help You!

Are you a business that seeks to promote its brand through promotional gift sets and giveaways? Would you be interested in getting a custom gift set for your next on-pack gift with purchase and in-store display marketing? If so, then do not hesitate to get in touch with ODM.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with unique and effective gift set promotions. In addition, our team also specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.

 

Check Out More Ideas Here: