Drinks Marketing: 5 Best Practices in Creating Liquor Store Displays

It comes without saying that liquor store displays play an integral part in any of your brand’s marketing campaigns. Thus, they must be powerful enough to pull customers away from your competition. They need to be so appealing that customers would be tempted to avail themselves of the displayed products. Moreover, these displays must have the qualities to say that they are worthy of your investments.

 

We are certain that Haig whisky knows the benefits and convenience that in-store displays bring for their brands and customers. We saw one of its store displays in Beirut. Its minimalistic appeal indeed adds class to the brand’s beverage display rack. We definitely love how it boldly advertises itself and its products inside the store.

In addition, the brand uses highly recognisable font size to capture shoppers attention, which for us is a smart promotional tactic to consider. Also, each side of the display is printed with its promotional offer, making it even more attention-grabbing.

 

We wrote numerous liquor store displays before. Check out these rack ideas that you might also consider in your upcoming marketing projects.

If you opt to invest in a more luxurious display for your products, this branded liquor display will convince you to give it a try. As their website said  “encapsulates the very spirit of luxury and craftsmanship of Glenfiddich,” which obviously conveyed through this elegant and flashy POP display.

 

Here’s another example of an eye-catching FSDU. Elegant and informative, Ballantine has indeed an eye on what display design to use. There were numbers opposite of each bottle which corresponds to the age of each product. Moreover, the colours, the lighting, and the concept made this liquor display an impressive one.

 

If you want a simple yet powerful display, this FSDU we’ve seen in a shopping mall in Singapore might inspire you. Glenmorangie’s liquor display made a bold impression on shoppers with its signature colour and interesting design. Compared with other drink displays present inside the mall, Glenmorangie stood out.

 

5 Best Practices in Creating Your Liquor Store Displays

Of course, associating displays with your store marketing strategy is going to cost you money. But you have to make sure that your investments will never be wasted.  Here are the best practices you need to keep in mind when planning and creating your own liquor store displays.

 

1. Making Customers the Priority

The main reason for putting displays in stores is to get your brand in front of your customers. However, you should also consider your customers while planning and creating your display. Are they accessible for customers? Would they offer convenience to them? Remember that providing a smooth and stress-free buying experience will eventually benefit your brand.

Let’s take Haig’s liquor display, for example. As you can see, all drinks boxes are very accessible to shoppers. Therefore, we believe that the brand’s display is an ideal one.

 

2. Choosing the Right Materials

Liquor bottles are prone to damage, thus choosing the right materials for your free-standing display units is a must. There is a wide range of materials you can choose from for your liquor store displays. These include metals, woods, high-pressure laminates (HPLs), aluminium, and acrylic. If you want to utilise your displays in the long run, these materials would be ideal. However, if you’re planning to use them for seasonal promotions, corrugated or cardboard FSDU would be practical.

In choosing the materials, make sure that can properly hold products and can avoid accidents that may harm the customers.

 

3. Keeping Size in Mind

The size matter in creating your displays. Would they fit the store you are going to display them in? Would they not bother or distract shoppers from moving? Can they hold the number of products you want to display?

Considering your store’s floor space would help you to identify the size of your liquor display. But if you are going to install them inside a convenience or retail store, or inside a mall, you have to be aware that there are some that implement safety rules and regulations.

 

4. Considering the Design

The aesthetic appeal of your design is essential to attract customers. Thus, you have to be creative and smart in choosing designs. Some prefer colourful displays while others choose the “less is more” concept. But whatever you choose, make sure that they can represent your brand properly.

After all, your main reason for putting up a display is to advertise your brand and products. Failing to do so may consider your display a failure.

 

5. Good Choice of Manufacturers

Your idea wouldn’t come to life without the help of manufacturers. But before you decide which one will do the job for you, make sure to conduct a background check. How long they have been in the industry? What companies did they already work with? Can they provide you with the services you need?

Keeping these in mind will help you find the right POP display manufacturer. But if you already have a manufacturer that you’ve worked with before, and you prefer to let them do the project again, make sure to convey your ideas to them exactly as what you need and expect.

 

If you’re curious about how FSDUs are made, here’s an article for you. It’s our company’s practice to visit our partner factories to ensure that everything runs smoothly and that the products that our clients will receive the result they expect.

 

Putting It All Together,

Brands in the drinks and spirit industry are constantly looking for effective ways to connect and attract customers. Though POP displays have been one of the oldest marketing tools used, their advantages are still very evident nowadays.

What we’ve mentioned above are some of the practices you have to keep in mind when designing and creating your own liquor displays. Though there is still a lot to consider, these 5 are some of the best ones to consider to guarantee the success and efficiency of your displays.

 

What Can ODM Group Promise?

The ODM Group is a Promotional Products Marketing Agency founded in 2003. Our diverse approach makes us a great partner for international brands who want a team to manage their projects closely. Whilst we have strong regional coverage in Asia, ODM has also grown our scale and scope of services over the years.

Aside from manufacturing the finest liquor display ideas, we also provide other services such as manufacturing promotional bottle glorifiers and bottle neckers, creating bespoke produce packaging, and on-pack premiums for drink brands. We also have a superb team of POS designers that can help you in creating the best advertising tool for your business.

ODM has a lot in store for you! Feel free to connect with our team and let’s see how we can help you with your marketing campaigns.

Check out more display ideas for drink brands below:

 

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