This Fingercroxx and Coca Cola promotional collaboration was spotted in Circle K stores across Hong Kong. Being both a widely popular softs drinks brand and urban street style clothing brand, these brands uniting is a great idea for your promotional campaign.
To get these specific gifts, you just need to present your receipt of purchase for a 330ml can of Coca Cola at Circle K, VANGO or 7-11 convenience stores. You can get these exclusive collaboration items while stocks last at Fingercroxx & double-park stores!
Why we think that this Fingercroxx and Coca Cola Promotional Collaboration is effective?
- Brand exposure. For this promo campaign both brands have prominently placed their logos on promotional products. Marketing gifts like this can be used on a daily basis and as a result they will increase brand recognition and encourage brand recall in the long run. They also made promo items to be in black, in combat to Fingercroxx brand and Coca Cola zero theme colour.
- Boost your sales. It is not the first time that Coca Cola have launched partnership promo campaign, that’s why we could surely say it is working. Creating a collection of limited edition apparel with famous brands shown here is a smart marketing move by Coca Cola. This promo campaign encourages many fans of the brands to make purchases in order to get these branded items. In this case Coca Cola can expect to have word of mouth advertising.
- Gift with purchase. Customers are always ready to buy more if they get more. Everyone loves free gifts, so why don’t capitalize it? These promotional gifts provide endless advertising opportunities for your business. When customer receives it, these gifts advertise will continue remind customers of their brand long after they have received it.
- Target audience orientation. This promotional collaboration is good idea for both brands. Marketing your brand alongside a more international ad well established brand like Coca Cola and also help to increase the exposure of Fingercroxx’s brand on a more international scale.
Here you can find more Coca Cola promotional collaboration ideas: