The world famous Donald Duck magazine is now offering branded towels as a free gift with purchase, when buying 12 editions of the magazine in Denmark. As an extra-added value, customers will also save an amount of money when purchasing a certain quantity. The extra-added towel is printed with Donald Duck. This means that children can be ready for vacation and thereby show off their favourite cartoons in public.
Customize your branded towels seasonally
If you want to be precise in your marketing activities and thus target your exact target group, you should try to measure your activities to the different seasons of the year. This is especially important if you are doing business in countries where the difference between winter and summer is huge. Branded towels are thus a good way of creating more awareness for your company. This is because people probably will use your towels at beaches or at similar public places.
This campaign is specified for the Danish market. The Danish weather is like elsewhere in Northern Europe changing from season to season. Walt Disney had off course noted that. This helps the company, so customers will associate understand the marketing campaign.
Why offer branded towels as a free gift with purchase?
A free gift with purchase is a great way of expanding your business. First of all it increases your market share, if you choose the right promotion product at the right season, within your marketing campaign.
Secondly, it increases your brand awareness, when people are using the product in public. This means that you will have a unique chance to brand your own personal logo on the branded towels.
Thirdly, customer loyalty is fostered. When customers receive the gift, they would have a good impression on your company. This encourages them to continue purchasing your products. A free gift with purchase would help to increase your base of loyal customers. This is beneficial in many ways, because customers have tendencies to switch brand.
We already have a lot of experiences of designing and manufacturing towels. Below are some other related products you can look at for more inspiration.
Det kendte Anders And magasin tilbyder nu et gratis håndklæde, ved køb af 12 af deres magasiner. Dette unikke tilbud er skræddersyet til at være sæsonbetonet og dermed gør Walt Disney det klogt, ved at brande det om sommeren i Danmark. En gratis gave ved køb er et smart markedsførings trick. Man kan derfor udvide sin forretning og sit ry.