World famous Japanese animation franchise Doraemon is, one more time, generating some real buzz with a co-branded summer promo in Hong Kong’s Wellcome Superstores.
Summer Promo – Doraemon campaign at Wellcome
First, you will notice these big POS displays in stores offering a variety of products to drive impulse purchase sales. As usual with Wellcome, it’s all based on stamp collection.
Stamp Collection Promo at Wellcome HK
This pushes consumers and fans of the franchise to come and shop at Wellcome more often in order to get the best gift from the list. The more you spend, the more stamps you get…
Wellcome x Doraemon Cooler bag
Items in the range include an umbrella (a must in Hong Kong!), a cooler bag, a beach bag, a small backpack, a nice beach chair, a beach towel and a drinking bottle, all featuring the characters from the show.
Doraemon Beach chair & umbrella
It is not the first time that Doraemon characters are used by brand to attract customers (especially in Asia were the cartoon is very popular). Nobody forgot the great co-branded summer campaign by Caltex in 2011, which had amazing results.
Summer promotion by Wellcome – Doraemon beach bag & beach mat
We thought that it could have been wise to target children a bit more and add gifts like beach rackets, frisbees, water-pistols, baseball cap or maybe just an inflatable beach ball. These are all cool items to play with and great for summer! What do you think? What other summer promo gifts would you suggest?
Custom Water Bottle with Doraemon character
If you are looking at launching your own summer promo, feel free to contact us right now. We will make sure to suggest the perfect ideas for your brand, and your budget!
Children Backpack in Wellcome Superstores
