A new seasonal marketing campaign for Hong Kong’s supermarket Wellcome. Until July, receive a stamp with every purchase of HK$60 (US$7.74) worth of merchandise in their stores. Redeem stamps for knife sets once you have collected the number of stamps required. We like this promotion because….
- Redemption method clients undertand – see previous offer.
- it can use Fixed Fee insurance against over-redemption.
- Mechanism allows for higher end gifts than what you could do with one off promos.
- incentive to repeat purchase and attempts to change shoppers habits/loyalty.
- Companies can use this type promo to entice people to use your services on off-peak/on-peak times. This one offers “double stamps during weekend”
Finally, when arranging such a promotion, order fulfilment by local staff is always key to delivering a successful campaign.
