This is a cool promotion spotted at an outlet fair in Herning Messecenter, Denmark this weekend. The brand Rubber Duck have made their mascot as a promotional item in the form of a black shaped rubber duck for which they give away with every purchase of their products during this fair.
Just like their name, their logo shows a silhouette of a rubber duck printed in white complimenting the black duck. As a promotional item, giving a rubber duck as a promotional gift, is a genius idea to further enforce your brands awareness, image, and recall from customers and passers-by.
Furthermore, it is really eye catching to have a booth with many rubber ducks all around, making for great utilisation of an in store display. This will increase brand awareness massively.
Using a mascot is a great way to gain more attention to your products, promoted along with its interesting slogans and logo also, will for sure ingrain the brand in the minds of its customers or passers-by.
Why is this rubber duck promotion good for sales?
Rubber toys can easily attract people. And as a result, people are likely to be intrigued at something that resembles a favourite toy during ones childhood, and will remember it. Ultimately, this improves sales and revenue. Besides that, an imprinted rubber toy acts as a great advertising agent and acts as a reminder. Which in turns improve brand recall and brand awareness.
As a result if done effectively using mascots for use in promotions can be a very powerful assistance in improving brand awareness and perceived value. ODM have experience in branded mascots for businesses, and successfully impacting their operations.
Interested in more promotional ideas for your business? Check out the following posts!