Ben and Jerry’s ice cream is a very popular brand in Denmark, at the moment, and they are doing a great job marketing, promoting and branding the company. They are very active on their Ben and Jerry’s Facebook page, where they have different competitions and games running all the time, and posting all kinds of different photos of the products in different places and different situations.
This month they posted a photo of these flip flops, which have had almost 400 likes and it seems that they are really attractive to customers. The photo also got lots of comments.
This is a great promotional gift, and with the flips sporting the company logo and corporate colors, this will greatly increase brand awareness.
During the summer time, seasonal accessories are good promotional items to consider. Ben & Jerry’s offers a special package with flip flops, sun glasses, towel etc. as promotional gifts for people who visit and “like” their Facebook page.
If you like this kind of promotion and want to check out some more great promotional ideas, take a look at some of the following posts:
- Procter & Gamble Denmark Promotional Gift Campaign
- :CHOCOOLATE Promogift – Branded Phone Strap
- 30th Anniversary Promotion by Pocari Sweat, Towel and Bags
- Bag Cap Promo Idea
- Heineken Promotion Denmark
- Heineken At CPH Fashion Week in Denmark
- Danish – Hvad er ODM?
A few words for our Danish readers:
Ben & Jerry’s i Danmark er blevet meget hypede og gør et super godt stykke arbejde med at markedsføre deres firma og alt hvad de står for. Ben & Jerry’s er meget aktive på deres Facebook side og har kørt forskellige kampagner om at få “likes” til deres side. Dette har de bland andet gjort ved at udtrække vindere af alle der syntes godt om. Præmierne er forskelligt sommer udstyr som klip klappere, håndklæder, solbriller osv. selvfølgelig alt sammen branded med logo og deres tema farver. Gode og effektive reklamegaver.