Marketing 101: Drive Foot Traffic in Store with this Creative POS Design!

Point-of-sale (POS) displays arguably play a significant role in retail marketing. They can be made from different materials and created using eye-catching designs. However, if you’re looking for a more innovative display idea, why not give this creative POS design a try? Engineered resembling a surfboard, this custom POS display can pique your customers’ interest and wipe out competition present in-store!

This unique retail display is made from high-quality wood and metal. It has four shelves which are MDF finished. Moreover, the company logo can be customised using the silkscreen printing method.

Advantages of Using Creative POS Design Display?

Effective POS designs have many advantages for both retailers and buyers. Point of sale displays has been shown to increase brand awareness and sales at retail. Here are the advantages of using a creative POS design in your marketing.

• Stimulates Customer’s Interest

Customers go through the store aisles looking for one specific product. The packaging alone isn’t often enough to impact customers, no matter how creative and visually appealing it is. And here’s where displays come into play.

Using bespoke displays such as this surfboard idea helps stimulate shoppers’ interest and make sales.

• Perfect Alternative for Packaging

A creative POS design makes your brand easier to notice. It provides better branding space and gives you an opportunity to educate potential customers on the unique value that your product offers.

Moreover, an effective merchandising display can be used to add product information or special offer that won’t fit your packaging.

• Aids in Locating Your Products

Point-of-sale comes in many forms. There are dump bins, countertop displays, floor displays and free-standing displays such as this creative POS design with a surfboard. Its unique design can guide your customers to locate your product easily.

• Promotes Impulse Buy

A well-placed and designed POS display acts as a clever ad and is more likely to have an effect on the customer to buy that product right then and there. Remember that customers’ first interaction with your brand starts with your display. Thus, get this opportunity to lure them.

Many purchases are often unplanned, especially in the food and beverage industry, meaning that effective point of sale displays and marketing have a profound effect on your sales.

• Improves Shopper’s Experience

Aside from aesthetics, a creative POS design refers to its overall features and functionalities. An effective display design provides convenience to customers as well as to personnel who maintains it.

Providing shoppers with a hassle-free experience can help you keep them and become one of your loyal customers in the long run.

• Can be Customised According to Needs

One of the best things about most displays is that they can be customised based on clients’ needs. For instance, this surfboard-designed display can be printed with your company logo upon request.

Furthermore, customising displays with your brand identity helps you build authenticity and reputation in-store.

Where to Use?

Not all businesses can benefit from this creative POS design. Listed below are some of the industries and events that can benefit a lot from this surfboard display.

Take a look and get inspired with these bespoke and creative POS designs we have featured before:

This bespoke display stand is meant to showcase Evian water bottles, which are totally made out of recycled plastic bottles. Apparently, these bottles from the French bottled water brand are from bottles too.

This Free Standing Display Unit is beautifully designed, sophisticated, eye-catching and upholds the brand identity of Grey Goose. With a cool summer look and nautical colouring, it certainly takes the customer’s mind straight to the beach for a grey goose vodka!

Heddon Yokocho’s ramen restaurant POS display is an innovation that can inspire other food and beverage businesses to create their own interactive displays.

We sighted this innovative display at a supermarket in Vietnam. The egg-shaped product display absolutely stands out in-store!

In Conclusion,

Choosing a POS design that sells indeed takes a lot of effort. Aside from its aesthetic appeal, functionalities must also be put into consideration. Keeping these two in mind are some of the keys to inviting more customers in-store.

If you believe that this creative POS design we feature today can help your brand increase sales and drive more traffic into your business, feel free to connect with our team! Use the product code: ODM-3970 to get a quotation.

Here at ODM, we have skilled designers working with engineers to create shelving and displays that exceed the industry norms. We’re proud to say that we have a lot of experience in designing bespoke point-of-sale displays, in-store displays, beverage display stands, and all sorts of promotional displays.

If you want to learn more about the products and services we provide, don’t hesitate to contact us!

More Case Studies about POS Displays: