A Cracking Carlsberg drink promotional item in store

Carlsbergs’ clever on pack drink promotional item in China was spotted in a supermarket. A clever gift with purchase that includes complimentary sandals.

In Store Drinks Promotion

Drinks promotion

A Cracking Carlsberg drinks promotion in store


In order to qualify for this drinks promotion. Customers must first purchase a multi-pack that consists of six Carlsberg lager cans. These buyers will then receive a complimentary gift with purchase.  They receive a pair of sandals. The sandals are made from a soft material that is comfortable to wear. Sandals can be worn as  day-to-day replacement to shoes. Especially during summer months.

Analysis of this Drinks Promotion


drinks promotion

A Cracking Carlsberg drinks promotion in store


Using this drinks promotion, Carlsberg have been able to simply raise revenues from incentivising a purchase of at least a multipack of six lager cans. These sandals are also branded with the Carlsberg logo. The yellow colour of the sandals is very bright. So it is likely to be eye-catching. This will likely draw attention to the Carlsberg logo and as result will raise brand recognition. Depending on how satisfied the buyer is with the sandals or Carlsberg. They may spread awareness of this drinks promotion via word of mouth or using social media channels to friends or family.

A better custom sandal for this drinks promotion


drinks promotion

A Cracking Carlsberg drinks promotion in store

Here at ODM Group, we always try to keep our eyes out for the best and most innovative promotional products. We believe that Carlsberg could have skyrocketed their brand recognition with these sandals. On the sole of the sandal, a mold of your company logo can be incorporated into it. When the user walks on the beach an imprint of your company logo will be left in the sand. This is a free marketing opportunity that can raise awareness of the Carlsberg brand on the beach. It is also a highly cool idea that has not been widely used by many companies. For more, read upon similar sandal ideas here.


Are you thirsting for more drinks promotion related gift ideas? Consider having a look at the ODM blogs below:

Bottle Opener Sandals- Summer Promotional Product

San Miguel GWP – Slippers and Cap Drinks Industry Promotions – Product Marketing

Chill Out! with this Drinks Promo idea

Gift With Purchase by Innocent Drinks – Promotional Bottle Necks

ODM Group has years of experience, providing companies with our procurement service. If you are interested in producing a promotional product for your drinks promotion or any other promotion, feel free to contact us. We would be happy to reply to all your queries. For more promotional product ideas, read our blogs which contain thousands of case studies from all around the world.

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Frequently Asked Questions (FAQ):

What other drink promotional items are there?

There are many drink promotional items available such as custom bottle openers, promotional coolers, wine glass cleaning brushes and even drink glasses.

What determines a good drink promotional item?

Your target customer group and your customers must love your promotional item. Hence, thorough background research is needed to find out what best appeals to your target audience.

What materials are sandals made from?

Sandals are made from materials such as rubber, leather, wood, tatami and rope.


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