Liverpool FC and Carlsberg – In Store Marketing in China

You will never walk alone with this global extension strategy. A perfect example of in store marketing between Liverpool FC and Carlsberg in China.

In Store Marketing

This summer we witnessed one of the most exciting Fifa World Cups. It was filled with drama and suspense. We watched some the best goals from James Rodriguez and the brilliant #vanperseing header. A huge congratulations from the ODM Group to Germany the World cup champions! The football frenzy does not end there as the Barclays Premier League football kicks off with a bang in August. We recently spotted this in store marketing strategy in a Chinese supermarket between Liverpool FC and Carlsberg. Keep reading for more.

 

Analysis of this In Store Marketing

 

Carlsberg are the official beer sponsor of Liverpool FC. As you can see from the photos. Liverpool and Carlsberg have branded this point of sale. They have used floor stickers, hanging adverts, custom tables with incorporated bins and unique display shelving. This has raised brand awareness of the beer and football club in the Asian Market. Through this co branding, it mutually benefits both companies.  Liverpool’s return back to the top flight of Premier League Football and  UEFA Champions League can only fuel further recognition of the businesses.

 

How we can help

At ODM and Mindsparkz we have previous experience working with clients to decorate POS take a look here at our previous projects.

 

 

Kick off your inspiration with these other great marketing examples:

• Watsons’ Exclusive Redeemable In Store Marketing
• New Store Opening Promotion – In Store Marketing by NBC
• Fortress In Store Marketing Campaign
• An eye-catching drinks POS display
• Eye-catching POS display by Chivas Regal