Trying to stand out with a promotional product isn’t easy. With everything we here in the news, eco-friendly straws as an on-pack promotional campaigns are becoming more popular. What’s more, it’s a great way to increase brand awareness. One of the examples that caught our attention was Bacardi and Sorbos. The rum company decided to give their customers fresh breath with the edible straws as an on-pack promotion. Each bottle comes with 8 straws with two eco-friendly straws flavours lemon and lime. This free ad definitely differs from other alcoholic product marketing campaigns.

Eco-Friendly On-Pack Promotion

Eco-Friendly On-Pack Promotion

Why we like their promotion

Innovative idea.

Adding edible straws to the rum bottle is a very innovative idea. Creativeness is something that will definitely help your business develop. Therefore, do not hesitate to contact our group of designers who can help you create a perfect promotional campaign.

Eco-Friendly On-Pack Promotion

Eco-Friendly On-Pack Promotion


Nothing improves a promotion better than an environmental friendly product. Bacardi Limited has partnered with Lonely Whale & Sorbos Straws to remove single-use plastic straws. In fact, they are not only boosting their sales but helping the environment. Eco-Friendly On-Pack Promotion

Eco-Friendly On-Pack Promotion

#hashtag slogan.

Being active on social media is crucial for businesses nowadays. Therefore, a catchy slogan with a hashtag will increase your number of potential customers. Hence, in Bacardi’s campaign with Sorbos edible straws they have used slogan #thefuturedoesntsuck and #dowhatmovesyou. Furthermore, we think it’s great!

Eco-Friendly On-Pack Promotion

Eco-Friendly On-Pack Promotion

 What can be improved?

Add more flavours.

One of the improvement to this kind of promotion would be to add more flavours. This will accommodate to more people, Therefore, customers will be more satisfied if they have an option to make.

LED POS Display.

Visibility is essential for your product. In other words, if you want to be seen between all other products- LED is a great option! We suggest designing an LED display advertising to bring people’s attention and vastly improve brand awareness.

Eco-Friendly On-Pack Promotion

Eco-Friendly On-Pack Promotion

All in all,

Bacardi have created a very attractive promotional gift offer. Furthermore, their eco-friendly on-pack promotion is a brilliant option for drinkware industries. Moreover, edible straws are a fantastic way to convince people to buy your product. Also, they will work great for parties and family celebrations.

How Can ODM Help create eco-friendly straws?

Looking for a simple yet effective custom promotional merchandise or Custom Retail Packaging to boost sales and improve your marketing? Fortunately, the ODM team can help you come up with inventive and unique product designs and packaging. We have product designers who have vast experience in designing brand packaging designs for your business.

Not sure what you’re looking for yet ? We also give product brainstorming sessions and quality control services. Contact our team today to learn more about how we can help you grow your business with effective corporate promotional products!

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