Top 5 Benefits of Trolley Bags as Drinks Gift with Purchase Ideas

Time and time again we see the same plain, black trolley bags being given out as a gift with purchase (GWP) item in Duty-Free stores. Trolley cases are amongst the most popular and thus boring promotional gifts alcoholic drink brands love to give out. Yes, it does serve as a good, practical promotional item. But why not spice things up a little?

Gift With Purchase

Gift With Purchase

The Current Market

Gift with Purchase by Chabol, Rivages & Johnny Walker Promotional Trolley Case

Can you spot the difference between these 3 bags shown above? Don’t they look almost identical?

As seen here, Chabot, Ravage and Johnnie Walker are all publicising the same promotional item. These three well-known brands have been in the alcoholic beverage industry for years and yet none of their trolley cases stands out from the rest. Is this truly the best way to execute your GWP marketing campaign?

How can this gift with purchase benefit you?

Trolley cases are used by many, especially businessmen who travel often for work. By having your company logo on their bags, you can easily gain brand impressions around the world! This would not only boost your brand exposure, but will ultimately lead to an increase in sales as well. Imagine all the free publicity you could have just by giving away bags! Sounds like a good deal doesn’t it?

Well, if that wasn’t enough to convince you, here are 5 more benefits you could get from having a trolley bag as your GWP product idea.

1. Practicality:

A practical gift that can be used on numerous occasions, trolley bags can be used when shopping, travelling, or for carrying heavy items. Consumers appreciate a good purpose and function from promotional items, this means that your trolley bag stands a higher chance at grabbing their attention as compared to GWP items that lack utility.

2.  Customisation:

Trolley bags can be customised with branding, logos, or other marketing messages, making them an excellent promotional tool for businesses. By adding your branding to the trolley, you can effectively increase brand awareness and promote your products or services.

3. Longevity:

Having a durable and long-lasting promotional item means that customers will be able to use them for a long time. As a result, you would benefit from the continuous exposure for your brand and marketing messages. This highlights the importance of investing in high quality GWP products.

4. Value-added:

A trolley bag is a high-value item that can add perceived value to a purchase. Customers may be more likely to make a purchase if they receive a free trolley as a gift, as it enhances the overall value of their purchase.

5. Customer loyalty:

Giving a trolley bag as a gift with purchase can also help to increase customer loyalty. Customers are likely to remember the positive experience of receiving a free gift and may be more likely to return for future purchases.

 

See how other brands use trolley bags in marketing:

Chao Neng used this branded trolley as part of its in-store marketing. The trolley can be obtained by purchasing at least 79,90RMB of cleaning products, such as dish soap and washing powder, as displayed behind the trolleys.

This practical promotional trolley in the iconic colours of the Dettol brand has a nice big branding on it, which will garner lots of attention. Read more about this promo below.

Remy Martin brought excitement in-store with its premium marketing strategy in Hong Kong. The brand offered customers the chance to get a free travel trolley with any purchase that exceeded $3000 HKD.

Shoppers are entitled to get a Unilever branded promo trolley bag as soon as their consumption amount of  Dove shampoo reaches ¥88 entirely. Find out more here.

 

We know how the drinks industry is growing. Likewise, the competition in the business continues to increase day by day. Therefore, we have compiled some of the best drinks promotional products for you!

 

To Summarise,

Trolley bags make great GWP items! They allow users to carry their belongings conveniently and by having them at the Duty-Free stores, travelers can save on bringing additional luggage as they will simply receive a free one the moment they purchase a bottle from the alcoholic drink company. Nonetheless, more can be done in regards to the innovation and designs of these bags. We’re sure that with some brainstorming and effort, your trolley bag could outshine the competition.

 

What Can ODM Offer?

If you’re looking to expand your business and increase brand awareness, our team can provide you with custom promotional merchandise and custom retail packaging solutions that are tailored to meet your specific needs.

With years of experience in the industry, we can provide you with expert advice on the best ways to promote your brand. Our team is dedicated to helping you grow your business by providing you with effective marketing tools that will help you stand out from your competition.

 

GWP Campaign Blogs:

2023-10-06T11:27:58+08:00

Share This Story, Choose Your Platform!

Go to Top