Nutella is one of the biggest names in the chocolate industry around the world thanks to it’s delicious hazelnut spread. But the overall success of this Italian brand wasn’t all down to the ingredients. In fact, Nutella always implements exciting marketing campaigns, amazing POS materials and gift with purchase for their promotions. Check out this following example of custom shaped speaker!
The company has recently started an amazing gift with purchase promotion in their country – Italy. There you can get a free custom shaped speaker after buying two jars of Nutella. The free speaker can be offered by purchasing jars of either 825 grams or 1,000 grams.
How to get the gift?
To get the custom shaped speaker, you will need to upload your receipt on Nutella’s website following the directions. Then, your participation will be validated and you will receive a confirmation. The last step is to wait for your delivery, as they send you the custom shaped speaker to your home.
The custom shape speaker has a power of 2W, a PCB with bluetooth, capacity of 250 mAh battery (at least 2 hours, as guaranteed by the company) and comes with a red and blue LED.
This gift is for Nutella’s summer campaign in Italy for the month of June, from the 5th to the 25th. This campaign is named “Nutella è Musica” (Nutella & Music). In fact, Nutella’s TV commercial is very famous in all countries.
You can notice in the pictures that the POS used by Nutella are so eye catching. You can’t miss the promotion as it is a very enticing deal. They used two kinds of POS displays, one next to Nutella’s product and the other where people can see the custom shaped speaker.
What You Can Learn From the Nutella Custom Shaped Speaker GWP?
- Aside from the Nutella speakers itself, the campaign’s on-site display on point. Nutella’s advertising team chose a special POS for the custom shaped speaker instead of using plain posters. By doing this creative display, the consumers can easily spot the new promotion.
- Moreover, Nutella places its products and promotional display strategically in the middle. With this kind of approach, Nutella shows that they eagerly aim to gather more customers thanks to their promotion.
- As you can see, the entire aisle of the promotions’ corner are occupied by Nutella jars. Customers can not escape from it.
If you want to learn more about the best promotion for your brand or company, contact ODM Group now. With years of experience in creating successful advertising and marketing campaigns, ODM Group have already proved its name.