Gift with Purchase Idea: Branded Cosmetic Pouch by Folli Follie

Folli Follie ran this gift-with-purchase campaign wherein customers can get a free Heart 4 Heart Cosmetic Case upon purchasing items worth £100. The promotional pouch alone is worth £30.

 

Folli Follie is a Greek-based international company that offers a “full fashion concept” of branded, trendy jewellery, watches, bags and accessories of high quality at affordable prices.

 

Why did Folli Follie use this cosmetic case as a gift with purchase?

A cosmetic case is a common and widely used promotional product in the beauty industry. Having one that can attract the attention of most consumers and stand out from its competitors is not easy. Folli Follie has achieved this by designing the cosmetic case in a simple yet eye-catching way.

Most cosmetic bags have prints imprinted on them, but these prints may not suit everyone’s taste. However, for this Heart 4 Heart cosmetic case, there are no prints to be found. Instead, it is just a simple case that is metallic gold in colour with two compartments, the main one and a smaller one in the front. Four hearts embroidered on the front combine to form a lucky charm.

How can this gift with purchase help to increase sales for Folli Follie?

Folli Follie has imprinted its brand name on the zippers of the pouch. This helps to increase brand recognition for the company. Every time a consumer uses the bag, she will notice the brand name on the zipper and be reminded that the pouch is from Folli Follie. This would, in turn, induce her to make repeated purchases at Folli Follie, which would help increase company sales.

As consumers repurchase from the same brand, their taste will be more inclined towards the brand they are familiar with. This fosters brand loyalty, ensuring the company will have regular customers in the long run. With that in place, the company’s revenue would increase as these regular customers would purchase from the brand again.

 

See how other brands use cosmetic cases/pouches in marketing:

Playboy continues building popularity in the market with its branded and unique merchandise. This cosmetic bag with logo is definitely one of the reasons why the brands maintain their spot in the limelight.

 

We’ve seen its promotion in a Serbian store wherein customers can purchase Nivea’s beauty gift set and branded cosmetic bags. These three custom wash bags are just enough to call passersby’s attention.

 

This cosmetics bag is indeed ideal for men who are always on the go. It consists of grooming essentials that every man needs. Thus, FCUK is obviously well-versed in what men need in their lives.

 

In Conclusion

Using a cosmetic pouch as a gift with a purchase idea offers numerous benefits and is a clever strategy for businesses aiming to attract and retain customers. By incorporating a cosmetic pouch into their promotions, companies can tap into the growing demand for beauty products and accessories while providing a practical and stylish gift to their customers.

The versatility of a cosmetic pouch makes it an ideal choice, appealing to a wide range of individuals who appreciate the convenience and organization it offers for storing their cosmetics and personal care items.

 

What Can ODM Offer?

ODM offers comprehensive services and expertise to businesses looking to produce custom cosmetic bags as promotional items. From design and sourcing to production and logistics, ODM’s assistance helps companies to streamline production, ensuring high-quality products that effectively promote their brand. Send us an email today to get a detailed quote.

 

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