On Pack Promo Idea: Custom Strainer Bowl by Master Kong

Master Kong (康師傅) is having an on pack promo. A packet of instant noodles is bundled together with a strainer bowl. The strainer bowl comes in a vibrant yellow colour. This bowl can be used when cooking. This promotion was found at Walmart, in Zhuhai, China.

On Pack Promo - Strainer Bowl by Master Kong

Master Kong is the brand name of Tingyi (Cayman Island) Holdings Corporation. This corporation is the largest instant noodle producer and Taiwanese enterprise in China.  Their products include instant noodles, beverages, baked goods, soft drinks and bottled water.

How this on pack promo helped Master Kong and how it can help your brand

Firstly, your brand name can be printed onto the promo gift. For this on pack promo, Master Kong has printed its brand onto the strainer. Printing your logo onto your promo gift is very important. This helps to improve brand awareness and brand recall.

Every time the strainer bowl is used, the user would see the Master Kong logo on it and remember the brand. Also, others who see the strainer would come to know about the brand.

On Pack Promo - Strainer Bowl by Master Kong

Secondly, the promo gift is of vibrant yellow colour. Among the shelves of instant noodles, the vibrant coloured on pack promo caught the attention of many shoppers. By using such an attention-grabbing on pack promo, Master Kong successfully created an advantage for themselves over their competitors.

Likewise, you can use an attention-grabbing on pack promo to give your brand a competitive advantage.

Thirdly, this on pack promo helps to increase sales. In the instant noodle market where prices are very competitive, offering an on pack promo helps to increase sales greatly.

Many shoppers would purchase your on pack promo to receive the complimentary gift over other brands who are offering the same product at a similar price but without a promo. This would help to increase sales revenue.

 

See how other noodle brands utilise on pack gifts in marketing:

Nissin’s promotional pack makes shopping convenient for customers because everything they need can be found in one box. Check out this promotion below:

 

These custom-printed bowls from Lucky Me definitely complement the product itself. Simple and practical, we’ve gained important marketing lessons from this bowl giveaway promotion.

 

ODM staff spotted another promo by Yeos at NTUC Fairprice outlets in Singapore. Simply purchase any 2 packs of Cintan Noodles and get a promotional bowl for free!

 

Bottomline

Using on-pack gifts as part of marketing strategies can be a highly effective approach for brands. By providing customers with an additional item or product alongside their purchase, brands can enhance the overall customer experience and create a sense of value.

On pack gifts not only incentivize purchases but also contribute to brand recognition and loyalty. Customers appreciate receiving something extra with their purchase, and it can positively impact their perception of the brand.

However, it is important for brands to carefully consider the relevance and usefulness of the on-pack gift to ensure it aligns with their target audience’s preferences and needs. With thoughtful planning and execution, on-pack gifts can be a powerful tool for attracting and retaining customers, ultimately driving business growth.

 

The ODM Role

ODM Group, with its extensive experience in the promotional product industry since 2003, can provide valuable assistance to businesses in producing businesses’ on pack gifts. We have a team of creative professionals who can collaborate with businesses to develop innovative and eye-catching designs for on pack ideas. Likewise, we can translate ideas into visually appealing concepts that align with the brand’s image and target audience. Contact us today to get a quote.

 

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2023-05-19T07:17:14+08:00

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