Master Kong (康師傅) is having an on pack promo. A packet of instant noodles is bundled together with a strainer bowl. The strainer bowl comes in a vibrant yellow colour. This bowl can be used when cooking. This promotion was found at Wal-Mart, in Zhuhai, China.
Master Kong is the brand name of Tingyi (Cayman Island) Holdings Corporation. This corporation is the largest instant noodle producer and Taiwanese enterprise in China. Their products include instant noodles, beverages, baked goods, soft drinks and bottled water.
How this on pack promo helped Master Kong and how it can help your brand
Firstly, your brand name can be printed onto the promo gift. For this on pack promo, Master Kong has printed its brand onto the strainer. Printing your logo onto your promo gift is very important. This helps to improve brand awareness and brand recall. Every time the strainer bowl is used, the user would see the Master Kong logo on it and remember the brand. Also, others who see the strainer would come to know about the brand.
Secondly, the promo gift is of a vibrant yellow colour. Among the shelves of instant noodles, the vibrant coloured on pack promo caught the attention of many shoppers. By using such an attention-grabbing on pack promo, Master Kong successfully created an advantage for themselves over their competitors. Likewise, you can use an attention-grabbing on pack promo to give your brand a competitive advantage.
Thirdly, this on pack promo helps to increase sales. In the instant noodle market where prices are very competitive, offering an on pack promo helps to increase sales greatly. Many shoppers would purchase your on pack promo to receive the complimentary gift over other brands who are offering the same product at a similar price but without a promo. This would help to increase sales revenue.
On Pack Promo ideas for instant noodle brands: