Cracking your brains for a way to increase sales? An on pack promo might just be what you need. Read this case study to find out more about on pack promos and how it can help to increase sales.
This on pack promo was found in Wal-Mart, China. A complimentary airtight container is received with every purchase of a packet of Master Kong instant noodles. This airtight container is transparent, with an orange lid. The container can be used to keep food fresh.
Master Kong (康師傅) is the brand name for Tingyi (Cayman Islands) Holding Corporation. The company specialises in the production and distribution of instant noodles, beverages, baked goods and soft drinks.
What is an on pack promo?
An on pack promo is a promotional gift that is packaged together with the product. This means that both the promotional gift and product are part of the point of sale display. An on pack promo should be used to draw attention from the public. This is because on pack promos have the ability to stand out from competing products. It is also convenient for customers as they can receive the gift simply by picking up the the product and the gift together rather than having to go through a few procedures after purchasing in order to receive the gift.
How does an on pack promo help to increase sales?
An on pack promo helps to make your brand more noticeable compared to your competitors. This increase in visibility translates into more attention from consumers and an increase in sales.
Having an on pack promo also appeals to customers. This is because receiving a complimentary gift makes a customer feel that he has gotten a good deal. Upon seeing this promotion, customers would be drawn to the gift and purchase the product in order to receive the airtight container. And because of the high utility value of an airtight container, repeated purchases are encouraged, increasing sales.
So what are you waiting for? Start using an on pack promo to increase sales!