What Makes Custom Thermal Mugs Appealing Like Cheese Coffee?

Coffee is a drink routinely enjoyed by people around the world and what’s a better way to advertise your drink brand than a promotional mug they will routinely see whenever they drink their coffee? However, not all mugs are the same and here are 4 reasons why Cheese Coffee’s custom thermal mugs appeal to its market.

Cheese Coffee is a coffee shop targeting millennials with its European-inspired branding. The brand centres around how coffee facilitates conversations and the stories made around the drink. In line with that, the brand offers its consumers custom thermal mugs that our team simply has to check out when we visited one of the brand’s shops.

The Appeal Of Cheese Coffee’s Custom Thermal Mugs

The coffee shop brand is already established as a place to enjoy coffee for its market. Hence, it’s easy for people to support the brand and purchase its promotional products. Adding the brand logo on the custom thermal mugs also adds value to them which consumers love to use as a lifestyle statement.

Furthermore, the custom logo on the thermal mugs serves as a reinforcer of the brand in the daily lives of its consumers. For consumers, this is also a means of recalling the conversations, the experiences and the times they spent in the coffee shop.

The custom thermal mugs consumers can purchase from the coffee brand are double-walled.

The function of its double walls is to preserve the heat of the coffee for as long as possible and, at the same time, make the cup comfortable for anyone to hold.

It means the heat from the drink will not seep into the outer surface of the mugs like the normal mugs that can be purchased in stores.

With a double-walled mug like Cheese Coffee, the conversations are guaranteed to continue until the cup is empty.

If you’re looking for a more alternative option for a custom mug, ODM has the answer with our promotional insulated mug made from ceramic and cork! See more details in the blog below:

It is noticeable that the custom thermal mugs come with a transparent lid firmly planted on top.

This is a vacuum-tight lid that ensures the coffee will remain on the custom thermal mugs as long as people wanted them to. It also prevents accidental spills and supports the double-walled design of the mugs to keep the drink hot.

The lid also has a secure slide opening that people can use to take a sip or put in a straw. Anyone can surely enjoy a drink from the mug wherever they are.

As mentioned above, the brand’s target market is millennials who are currently working adults.

The custom thermal mugs are designed to appeal to their taste with its fewer colours and less detailed character designs.

The steel mugs are also finished with a matte surface. The custom thermal mugs have a non-reflective surface due to matte’s less gloss which adds to the charm of the mugs’ design.

You can find some more tips about choosing a promotional mug that will be able to help your market easily recall your brand alongside the brand experiences they had with you, we have 5 pro tips in the blog here:

Find out how other brands used mugs in their promotions:

In this promotion from the Australian brand wine, 19 Crimes, consumers received two custom logo tin mugs as a gift with purchase. At the same time, enhance its branding!

Ông Bầu, another Vietnam coffee shop established in 2020, offers its consumers branded mugs as promotional merchandise. These are also signed by 3 famous football players in the country.

As an on pack promotion, Nescafé used branded glass mugs in a creative product packaging design that made everyone take a double look. Find out more in the blog below:

With a tagline of “Happiness comes with a cup of tea,” Twinings‘ branded promotional mug comes in product packaging with a warm yellow hue that perfectly fits the brand’s products.

Kalimera included a branded mug in their promotional gift set with a Cyprus Traditional Coffee Pot called “Briki.” Get to know more details of the promotion in the blog below:

To Conclude,

Cheese Coffee’s custom thermal mugs appeal to its consumers because it’s designed specifically for them. It’s also equipped with features that are not in every mug available in the market, which makes it valuable.

The ODM Group can help your brand appeal to your consumers in the same way! We’re a promotional product company with our own creative team, Mindsparkz. We will work with you from product brainstorming to production and ensure quality in the manufacturing with factory visits.

We have decades of experience in the industry and an experts in the customisation of promotional products like insulated mugs, custom backpacks, branded umbrellas and even socks as a gift with purchase, promotional giveaways, or corporate gifts. Contact us today!

For more information about the services we offer, we listed them below for you!

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