Huggies has incorporated social responsibility in their packaging by coming up with this cool marketing idea. They market their Huggies diapers by packaging them in reusable bags instead of the conventional plastic bags to hold the diapers. Huggies differentiates the types of diapers for the different genders by making use of different colored bags. Read on to find out more about this earth-friendly marketing idea.
Reusable Trendy Bags as Marketing Idea by Huggies
This promotion was spotted in a supermarket in Hong Kong, called Wellcome. Wellcome is a very prominent supermarket in Hong Kong. By marketing their products in Wellcome, it would help to increase the visibility of the brand.
How would this marketing idea help boosts sales?
With such an eye-catching and attractive colored bags, who wouldn’t notice such products from afar? Huggies made use of such bright-colored neon bags to capture consumers’ attention. This way, it would be able to draw more customers into having a closer look and then purchasing it. People may even purchase a few packs of these diapers just to collect more of the reusable bags. Customers are able to reuse this bag over and over again, even when they go grocery shopping. Furthermore, these reusable bags are not only useful but also trendy in appearance. They can even use this bag as a handbag to carry their own personal stuffs.
Nowadays, more people are getting conscious in saving our mother earth. Huggies would definitely be able to attract a lot of customers by promoting such earth-friendly products. Being a socially responsible company, they would be viewed in a more positive light by customers.
Branding the promotional product
Branding helps boosts brand awareness when you have your company logo and/or details imprinted on the promotional product. Customers carry these reusable trendy bags wherever they go. Hence, it increases the exposure of your company brand much faster. It can also act as a free walking advertisement for your company whereby these bags would be carried around and others can easily spot your company brand on these bags. This would be able to help boosts sales for your company.
