Calvin Klein is launching yet another marketing campaign. Previously, they offered a tote bag at Macy’s with every purchase of their $74 Calvin Klein Eternity Aqua for Women fragrance. Another promotion that was offered recently was an umbrella with any of their men’s fragrance purchase of $65 or more.
Now, Calvin Klein is once again holding a marketing campaign in Singapore. This campaign aims to promote their new CK One Shock Street Edition Fragrances. Simply purchase a 100ml CK One Shock Street EDT at the event to receive a CK laptop case that is worth SGD$60. By spending SGD$160, you will receive a Calvin Klein document case as well as a CK one miniature. Spend SGD$200 and above to receive a skin2u EDT 150ml and toiletry pouch. This promotion is available at Metro Woodlands, Causeway Point Shopping Centre. So what are you waiting for? Hurry down now to grab your promotion gifts right now! While stocks last!
Marketing Campaign by Calvin Klein
Calvin Klein is a fashion house that is founded in 1968 by an American fashion designer. It is based in Midtown Manhattan, New York City. The brand offers a variety of products such as women’s and men’s clothing, handbags, footwear, fragrances, bedding, bath, dinnerware and many more.
Why offer promo gifts in marketing campaigns?
Marketing campaigns are usually held by companies in order to promote their products, especially for the newly released ones. By offering promo gifts in these campaigns, you would be able to successfully capture the attention of many consumers. When consumers walk past your product and see that there is an ongoing promotion, they would be interested and stop to find out what is in store for them.
Offering promo gifts help to increase brand awareness and foster brand loyalty. By branding your promo gifts, others would be able to see the brand name when they see someone uses the gift. This turns the promo gift into a walking advertisement. Also, consumers would choose your brand over others in anticipation for future promotions. This would encourage repeat purchases, helping to increase sales and generate more revenue for the company in the long run.
More marketing ideas from Calvin Klein here:
Do you want to target travelers to get your brand? Calvin Klein caught their attention with promo tote bag and backpack for every purchase of accessories in their collection. Read more below.
Another marketing tool your customers can take anywhere? Here’s a sports bag from Calvin Klein!
Calvin Klein embodied glamour, sophistication and elegance into this card holder they released as a gift with purchase. How is it an effective marketing tool for the company? Know more here.
Branded towels are still effective gifts for every purchase. This technique helps your customers remember your brand all day. See how Calvin Klein did it in this post.
Umbrella as a promotional gift? Why not! Not only is it useful, it also catches attention whenever it is used! Know how Calvin Klein pumped up sales through umbrellas.
