Recently, we spotted this interesting promotional idea in a retail store in Belgium. Pringles created a colorful plastic hangsell display to capture attention of consumers. This promotional display is simple but very effective and generates amazing results in terms of sales and gain new customers. In this article, we will explain how to successfully capture attention with unilateral branded hangsell display.
How this Plastic Hangsell Display Effectively Captures Attention
The brand developed a hanging branded POP display with a punchy red color. The color reflects perfectly the brand image and it allows to capture the attention of consumers walking along the aisle of the retail store. Using punchy colors is the easier and most effective way to draw the attention of potential consumers.
This type of plastic hangsell display is the most effective display to save space on the store shelves. It doesn’t take up any space and it does not hide the products that are behind because it is relatively thin and it’s unilateral. Moreover, the hangsell display is pretty long and allow to store 10 pack of chips.
The plastic hangsell display has to be in the good aisle to capture attention and drive sales for complementary products. In this example, the Pringle’s hangsell display was displayed in the aisle of beers. What’s better than drinking a fresh beer with some chips? This location is perfect to drive more sales.
This type of branded retail display will not only maximise shelf space, but also allow consumers to take one of the displayed products easily. Moreover, this plastic hangsell display is cost-effective for brands. The no-frills design makes it easy to manufacture. And since it is made from plastic, it is fairly sturdy and long-lasting.
As mentioned before, this unilateral plastic hangsell display is perfect to capture attention. Because it’s displayed at eye level and located near the store aisle, consumers will directly notice it, and the likelihood of purchase by consumers is increased. Eye-level is buy level. This means when something is within the field of vision, our attention is directed to that object, leaving everything in the background. And this is a surefire way to increase sales despite having so many competitors.
How can ODM help?
Would your company want to have a plastic hangsell display fo your in-store campaign? If so, let our team of designers and merchandisers help you out! Here, at ODM, we specialize in designing and manufacturing bespoke POS displays and high-end POP displays for retail. We can also help with simple retail displays, promotional product packaging, and custom promotional giveaways.
Do you want to see more cool hangsell display design ideas? Then check out this relevant blog list
Another smart idea of Pringles branded hangsell display spotted at the snacks section, the point of purchase display hangs on one side of a shelf. Upon seeing the hanging display, we were immediately drawn to it.
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