How Does SingPost Stay On Top With Postal Service Merchandise

When you hear about postal services, some words that probably pop up in your mind are bills, letters and packages. But did you know that they are also offering a line of branded promotional gifts? In this blog, let’s look at how Singapore Post is staying on top of its customers’ minds with its postal service merchandise.

Singapore Post (SingPost), the country’s postal service provider, has been providing dependable and trustworthy services to Singaporean homes and companies for more than 150 years.

Operating in 19 markets, SingPost is currently a leader and innovator in eCommerce logistics and offers cutting-edge postal and logistics solutions both in Singapore and beyond.

Postal Service Merchandise from SingPost

We spotted these promotional merchandise ideas from Singapore Post in Shenton Way. They are presented on the countertop with a simple piece of paper indicating what items are on display and their price per piece.

 1. ID Card Holder

This card holder is the best miniature of the traditional red mailing box style that was popular in Singapore in the 1950s.

It comes with a removable lanyard, two card slots in the back and a zipper pocket to store other cards, keys or cash.

 2. Cutlery Set With Pouch

Perfect for people who are always on the go, these custom gift sets feature high-quality bamboo cutleries packed in a cotton-linen pouch.

The pouches come in 2 designs; one inspired by traditional Peranakan tiles and the other from the excitement of receiving airmail.

 3. Occasions Greeting Card

Never hold off on telling someone you care about them or that you love them until a special occasion like a birthday or holiday celebration.

Pick one of SingPost greeting cards to bless a relative, wish a friend luck, or express your gratitude to someone special.

 4. Foldable Shopping Bag

This foldable shopping bag is perfect for carrying groceries after a trip to the market or for souvenirs when returning from a long trip.

Lightweight yet durable, it can fit easily in a handbag or pocket.

Why Offer Branded Postal Merchandise?

Postal services have always been in the business of delivering letters and packages from one place to another. But what if they could also deliver a little something extra — a brand-building opportunity?

Branded postal merchandise is a great way for postal services to connect with their customers, and it’s also an excellent marketing tool. Here are four reasons why postal services should offer branded merchandise ideas:

1. Increase brand visibility

Keeping up with the digital age is definitely challenging for postal service companies.

It is crucial to be where your potential customers are in the best way possible. That’s where postal service merchandise comes in!

Producing custom promotional products means that your company name or logo will be seen by more people than if you were just advertising in-store.

2. Extend Your Product Line

Postal service merchandise can be a part of your redemption program, holiday giveaways, or in-store promotion.

On top of providing your target audience with industry services, extending your product line through tangible items is one excellent way to stay on top of their minds.

This can also significantly boost sales in other areas of your business.

3. Capitalise on customer loyalty

Offering postal service merchandise is a way to encourage customers to become more loyal to your brand.

It can capitalise on customer loyalty by offering exclusive merchandise ideas, as well as special promotions and discounts.

This strategy will remind them about your services and makes them feel good about doing business with you.

4. More personalised experience

Postal service merchandise is a fantastic way to generate a more personalised experience, allowing you to create something unique for your customers.

You can tap into their wants or produce something that can enhance their lives; no matter what you choose, there’s a way you can instil your brand.

Just look at how SingPost did it!

Talking about personalised experiences, customer surveys are a fantastic tool to provide valuable feedback on how customers feel about their experience with your company, what they think of your products or services and what you can do to improve.

Another thing that we love about Singapore Post is how it values its customers’ insights through this quick customer survey. Just by scanning the quick response barcode, they can easily share their experience with the postal company.

Aside from branding merchandise, you can also utilise outdoor advertising displays to boost brand awareness further and bring more customers into your business. 

Check out this awesome example from Royal Mail, a British multinational postal service and courier company that’s been around for over 500 years!

5 Ways Royal Mail Branded Cart Builds Branding

World Post Day is a day dedicated to the anniversary of the Universal Postal Union, established in 1874, and highlighting the importance of postal services worldwide.

Tap the image below to find some more unique postal service merchandise to add to your marketing!

Key Takeaways,

Branded merchandise can help postal companies promote themselves as a company that cares about their customers by providing them with quality products that they can use on a daily basis or share with friends and family members.

Not only will customers enjoy using these items, but they’ll also remember your brand when they need to send something in the future. This will lead to repeat customers and increased customer loyalty!

Harness Our Creativity!

Looking for ways to promote your business uniquely? Would you love to offer your target audience themed promotional products that will make a lasting impression? If so, then look no further than The ODM Group. We have been helping businesses of all shapes and sizes get noticed for almost 20 years.

Our team can provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition.

Together with our design agency based in Vietnam, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns, advertising needs and promotions.

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