This interesting and eye-catching branded cart by Royal Mail represents a perfect example of a branded promotional product that other companies might want to think about implementing. This offers much more than just storage and transportation of goods, it also doubles as a POS display that can indirectly increase the company’s sales and performance.
What really makes this particular branded cart effective is the design. The bold red colours of royal mail colours and the prominent logo in the centre of the cart will undoubtedly catch the eye of any passersby thus increasing brand awareness and differentiate itself from other competitors. When stationary, as reflected in this photo the cart can be used as POS displays. As the appearance of almost all products and services is critical to the decision and purchasing process the design needs to stand out and be attractive in order to affect sales.
Furthermore, this cart design is highly functional and practical for mail deliveries, offering multiple storage compartments that can carry a large number of the package which is also easily portable.
Uses of Custom Branded Cart
Branded carts can have many uses, that go far beyond the mail delivery services. Particularly within events and the transportation industry. For example, branded food carts for events such as festivals but also used for transportation would be a fantastic opportunity to tap into. Customising the carts to fit with the theme of the food and logo creating differentiation and competitive advantage for the intended user. Additionally customised branded cart would fit perfectly for the drinks industry, tourism and general events, the possibilities are endless!
Benefits of Implementing Branded Carts
The benefits of branded carts go far beyond the functionality aspect of the product into assisting with company performance.
- Improving Image – branded carts can help to improve image, this comes down to the design of the cart. If the design is attractive, as this cart and fits with the underlying aspects of the company then consumers image of this will be positively reinforced/changed.
- Brand Awareness – As mentioned above, the fundamental advantage of branded items is increased awareness. As a branded cart will be seen directly by consumers almost all the time will mean the brand and the products will be effectively promoted on a large scale.
- Perceived Value – By adding a good quality branded print to the cart will increase the value of the product and ultimately the brand, giving a competitive edge over major competitors. This will allow the company to potentially inflict a higher price for their products.
- Brand Recognition – Equally as important as awareness is brand recognition. The more you see the cart the more times you recognise and think of the brand, which in the long run will make consumers remember and potentially favour your brand over competitors.
How can ODM help?
Overall, branded carts can be very beneficial if done effectively and the uses are vast. Enquire @ ODM for more ways and explanation on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!
This vintage POS display is also similar to the branded cart mentioned above. This custom branded cart from The Body Shop can be seen across the world and it displays product beautifully, effectively marketing their products. Find out more:
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Custom Cargo Bike Manufacture created a custom food cart as a street advertisement. Food carts are becoming increasingly popular because they are able to better attract the attention of customers, gaining a competitive advantage. Find out more: