5 Ways Royal Mail Branded Cart Builds Branding

This interesting and eye-catching branded cart by Royal Mail represents a perfect example of a branded promotional product that other companies might want to think about implementing. This offers much more than just storage and transportation of goods, it also doubles as a POS display that can indirectly increase the company’s sales and performance.

Branded Cart

Branded Cart

 

Why Trolleys Instead of Bikes?

Postmen have been told to use trolleys instead of using their bikes so their shoulders are not injured carrying heavy mail bags. All delivery offices in the county are taking part in the trial, which aims to reduce shoulder strain by replacing the bike with “high-capacity” trolleys, which can carry more mail.

What Makes this Branded Cart Effective?

Its unique function and design make this particular branded cart effective. The bold red colours of royal mail colours and the prominent logo in the centre of the cart undoubtedly catch the eye of any passersby. It definitely helps in increasing brand awareness and differentiating itself from other competitors.

Branded Cart

Branded Cart

 

Moreover, the custom-designed cart also works as a smart POS display unit. It helps the brand to stand out and attract more possible clients. In addition, since this trolley roams around places, people are more likely to see them often.

The cart design is highly functional and practical for mail deliveries, offering multiple storage compartments that can carry a large number of packages and is also easily portable.

Branded Cart

Branded Cart

 

More branded cart designs to get inspired with…

The Jim brand rolled out the Citrus Highball cart outside bars and restaurants at night. The branding is clear, with the Citrus Highball logo across the yellow roof and the white side of the cart.

This multifunctional custom cooler is a promotional strategy guaranteed to change the game. It works as a foosball table, a cart, and a cooler all in one.

 

This custom outdoor cart is really eye-catching in a Helsinki, Finland garden surrounding. Dr. Pepper designed a custom drink cart to promote their brand in a simple but uniform way.

 

Benefits of Using Branded Carts

The benefits of branded carts go far beyond the functionality aspect of the product into assisting with company performance.

Improving Image

The design and colour used with this cart are undoubtedly attractive. Likewise, it effectively reflects Royal Mail’s brand identity, which certainly helps improve a company’s image.

Brand Awareness

As mentioned above, the fundamental advantage of branded items is increased awareness. As this branded cart will be seen directly by consumers almost all the time, the brand and the products will be effectively promoted on a large scale.

Perceived Value 

Added with a good quality branded print to this cart increases the value of the product and ultimately the brand,  giving it a competitive edge over significant competitors. This also allows the company to potentially inflict a higher product price.

Brand Recognition

Equally as important as awareness is brand recognition. The more you people see the branded cart, the more times you recognise and think of the brand, which in the long run will make consumers remember and potentially favour their brand over competitors.

 

Putting It All Together,

Branded cart or trolley is certainly an effective way to introduce your brand to the public. Not just for postal companies, it is also very applicable for retail businesses, whether online or in physical stores. When designed and planned well, this will help you improve your branding and sales.

And here’s where a POS design agency comes to play. If you’re looking for a company to help you design and manufacture the cart or POS display you need for your marketing, the ODM Group and our product designers from Mindsparkz are here to assist you!

From store displays to promotional product ideas, we are here to provide all your marketing needs. Don’t forget to send us an email or contact our team to get a quote.

 

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2022-10-26T09:49:35+08:00

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