Many alcohol brands give away alcohol brand merchandise such as travel bags, which are perfect for traveling. They are most commonly found in Duty-Free shops, so it was definitely interesting when we found this promotion happening in a Singapore supermarket!
Reasons why this Alcohol Brand Merchandise is Effective!
The reason why this GWP is effective due to the quality of the gift being offered. It reflects the quality of the product as the gift-with-purchase should be on par with the product to attract the right consumers.
Add Value to Product
The alcohol brand merchandise offered are a Chivas Backpack (worth $69) and a custom Toiletry Bag (worth $29). They are able to help justify the prices of the Chivas Whisky and add value to the product. This gives customers a valid reason to purchase from your brand and not your competitors. By offering a GWP promo, customers will also feel cared for by the company, especially with such quality items.
Brand Exposure/Customer Recall
With the current pandemic, staycations have become extremely popular. What better way to gain exposure than with some alcohol brand merchandise? This will allow customers to bring the gwp toiletry bag and backpack to their staycations. It helps gain brand exposure as the brand logo will be spotted by other hotel visitors.
The custom promotional merchandise offered is highly versatile and can be used for multiple purposes and different locations! For example, the toiletry bag could also be used as a substitute pencil case or a cosmetic bag. Therefore customers would definitely appreciate having a spare bag to use while enjoying their whisky! Additionally, the versatility of the product means that it would be used frequently thus helping with brand exposure.
There is a minimum purchase amount set to obtain alcohol branded merchandise. So if it is something that the customers are keen on obtaining, it may help to boost the revenue of the alcohol as customers spend more to get it!
Join ODM in designing your next Alcohol Brand Merchandise!
With over 15 years of experience, ODM can help you with anything promotional! We specialize in sourcing unique promotional products for various industries.
ODM can help you brainstorm ideas, design, manufacture, and source promotional goods for your business. We have product designers who have vast experience in designing custom brand packaging, merchandise, and displays for your business. Check out our sister company MindSparkz to learn more about how we can help you turn your design ideas into reality! Contact ODM today to know how we can help you grow your business through our services!