When entering the Wine & Spirits section of the supermarket, there are so many different alcohol brands competing with each other. So how can we make our brand stand out? Recently we came across this Jim Beam‘s alcohol promotions, offering branded cups as on-pack gifts! Find out what we love about this GWP in this blog.
Alcohol Promotions – Jim Beam Branded Cup
Branded alcohol cups that come as an on-pack promotion gift with your bottles of alcohol are a classic yet brilliant marketing concept for alcohol promotions. Here are the reasons why you should consider branded glasses for your next drinks campaign!
Alcohol Promotions – Branded Cup
Alcohol Promotions: How to Rocket Sales with a Branded Cup?
Customise the Design
Although a gift with purchase is a widely used strategy for drinks marketing, how you customise and make it your brand’s own is what makes your product stand out from the competition. The branded cup can be used together with the product and other liquor drinks. Since the custom drinking cup is branded, it creates a strong brand recall whenever the customer uses it. Hence, it gives the brand an edge over its competitors.
Offer a GWP Cup to Boost Sales
One key objective of any marketing campaign is to entice your customers to purchase your product. Brands can achieve that by offering GWP with custom brand packaging. Branded cups for alcoholic beverages make excellent incentives as it goes hand in hand with the product. Our experience in the industry has shown that customers appreciate practical promotional items that can be used frequently. This will help boost overall sales of alcoholic beverages.
Experiment with Materials
Experiment with different materials such as glass, stainless steel, wood. It is perfect for many different types of drinks and can suit different marketing campaigns. For example, a branded wood cup for a tropical campaign.
Drive Impulse Purchases with Great GWP and Packaging
Free promotional items are a great motivator for impulse purchases. Who doesn’t love a free gift with their product? Custom packaging and an on-pack promotion make your brand stand out on shelves among the many types of alcoholic beverages displayed. Advertising through gifts with purchase makes branding stand out and increase your product’s perceived value.
Alcohol Promotions – Jim Beam POS Display
Why We Love Jim Beam’s POS Display
The POS display by Jim Beam is decked in a bright yellow colour, making it easy to spot by fans of the brand. Additionally, having a standalone display helps the whisky stand out amongst other brands in the wine and spirits section.
In addition, there is a display of the branded cup for alcoholic beverages along with the Jim Beam bottle. This allows customers to touch and feel the GWP, which, in turn, could motivate them to purchase it after seeing the quality of the item. In addition, the side of the pos display shows a short recipe for preparing a Jim Beam Highball using the branded drinkware!
Here at The ODM Group, we recognise the importance of aesthetics and this unique approach will definitely turn heads. Overall, POS display in conjunction with the GWP is a great way to entice customers to purchase the item on impulse!
Alcohol Promotions – Jim Beam POS Display
How ODM can help?
If you are planning to roll out an exceptional promotional campaign for your brand, do not hesitate to contact us. We can help you with brainstorming interesting ideas that will surely pique shoppers’ attention.
ODM is well-versed with producing and manufacturing custom promotional merchandise for drink companies. We have done promotional giveaways, sports merchandise, gift with purchases, on-pack promotions, and many more.
Interested in Some More Promotional Ideas? Take a Look at the Links Down Below:
Customers get this unique promotional coconut cup for every purchase of a Malibu bottle. The tropical theme is perfect for late night drinks at the beach.
In this case we see this appealing Johnnie Walker stand which catches customer’s eyes through the game helping to make choice among different Johnnie Walker whiskey flavors.
Read on to see some amazing alcohol packaging ideas that you can use for your next marketing campaign!
Frequently Asked Questions:
How are drinking glasses branded or customised?
They are usually custom printed or laser engraved.
How are drinking glasses manufactured?
There are 3 different steps in manufacturing a drink glass. Read our blog on drink glass manufacture to find out more!
What is a gift with purchase?
A Gift With Purchase (GWP) is a great tool for driving customers back into your store, engaging those customers, and creating higher and more sales. They’re also great for your customer, because she gets more wonderful products for her money.
