Emojis can be called the world’s fastest-growing digital language. Used regularly on a variety of platforms, in text messages and different apps, these smiley images have already gained a huge popularity worldwide, and the world’s leading brands are beginning to implement the emoji marketing campaigns in attempts to target Millennials.
Examples of the most successful Emoji Marketing Campaigns:
For many years McDonald’s have been known for their minimalist approach to increasing awareness of its brand. Last year in London the famous food chain had a number of billboards with slogan “Good Times”, presenting adds made up entirely of Emoji’s. The purpose was to show that any problem, like bad weather, expensive shopping, or traffic jam can be smoothed by happiness a customer would experience after eating the Big Mac.
Burger King celebrated the addition of its Chicken Fries product as a permanent menu item with a Chicken Fries emoji keyboard, which, the brand says, allows users to “say all of the things with none of the words” with various chicken faces on packaging. “It is 2015 and who uses words anymore?” the brand said in a release.
To publicize the launch of its new Cruze model, car manufacturer Chevrolet produced a press release entirely made up of emojis. For sure, this set of symbols was hard to perceive, espetially, for more conservative consumers, so the company followed up the release with a decoded explanation and a series of YouTube videos, which focused on educating the public on the art of emoji decryption.
In November 2014 Taco Bell submitted a petition, in which they demanded Unicode Consortium – the organization that regulates the coding standards for text including emojis – to create a special taco emoji. “We need your help convincing them the taco emoji needs to happen,” Taco Bell wrote in petition. “Why do pizza and hamburger lovers get an emoji but taco lovers don’t?” They also sold taco emoji t-shirts as promotional products to the campaign. And you now what? They won! The petition received 33,000 signatures, and the Unicode Consortium unveiled a taco emoji in June 2015.
Ikea Netherlands released a video announcing Ikea emoticons to “improve communication at home” Ikea emoticon options include furniture, pets, and Swedish meatballs – “a communication tool to ensure universal love and understanding in your home,” the video description says. “All your hints, desires and questions will be understood right away”. As of this writing, it has nearly 600,000 view and the app has 50,000 downloads on Google Play.
As you can see, many international companies are using emojis to communicate with their target audience, to infiltrate their mobile phones, to demonstrate that they are on top of the latest trends, and also to convey messages in elegantly simple ways. They’re visual, they’re memorable, and they have a ton of potential to go viral. Interested how your company can even go far? We are proposing you promotional items, which will take your marketing campaign to the whole new level: Emoji Pillows! Use these funny pillows to show that your company is in the stream of trending tendencies.
If you are interested in these promotional items, please, contact our Sales Team at ODM Group.
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