Marketing ideas: How did V-Energy stand out with a simple straw holder?

From a marketing point of view, V-Energy is a very interesting company. They are constantly trying to find new marketing ideas to stand out from the crowd. We decided to analyze their latest promotion in Australia for you.

Even though straw holders, and more generally straw dispensers, are a very useful product for bar or restaurant tables, they rarely look good or stand out. That’s exactly why we love this marketing idea! It is a larger version of V’s actual drinks can, so it acts as a POS display by catching consumers attention, and indirectly suggesting to them to order a V-Energy drink.

Who could benefit from this marketing idea?

There are a range of different industries that could benefit from this type marketing idea. During a quick brainstorm session, we managed to come up with:

• Canned food (could be used as a high end GWP for the kitchen)
• Sweets & candy brands (it would make the perfect candy box)
• Chocolate brands
• Pen companies (this would work very well as a self-pickup POS for pens in supermarkets or stationary shop)

Of course there are many different ways it can be used. There are also numerous different options when it comes to the designs and materials out there that can be used – so feel free to contact us to discuss any ideas you have in mind.

 

Check out more V Energy promotions:

In this promotion, customers simply have to purchase two of the 3 participating V Energy products to get the limited edition V Keyring upon purchase!

 

If you are looking for other marketing ideas for your brand, then be sure to check out these related articles:

• Get the attention you need with a POS display in China
• Promotion Champ Cup by Nestle Milo
• Get the same success as Red Bull with street marketing
• Raise your branding with this custom promo gadget
• Gatorade launches gift redemption campaign in UK
• Branded Office Chairs by Red Bull
• Lucozade Promo Sweatband with Purchase

Browse More ODM Blogs: