Mama Lemon, a popular household brand, is running a gift with purchase promotion at all leading supermarkets in Singapore. Simply purchase a Twin Pack Mama Lemon and you’ll receive 2 ceramic bowls for free!
Inexpensive promotional gifts like these are very effective in attracting customers and driving sales. Given it’s cost effective nature, it acts a perfect incentive product to compel existing customers to purchase more, thus raising the odds of repeat sales. New customers will also be drawn to purchase Mama Lemon’s products as compared to competitors’. Mama Lemon has identified this point and executed its marketing strategy well.
ODM feels this promotional item can be branded with a logo to raise brand awareness amongst customers. This also creates free advertising for the brand because customers will be reminded of it whenever the product is in use.
You can also check out these promotions in the market: