Singapore’s famous cereal milk drink, Nutremill, remains competitive in the market through its promotional label. With every purchase, customers will be gifted with a free floss bun from BreadTalk! Aside from on-packed promotions, consumers will certainly not tear their eyes off this promotional sticker. Food is the way to the heart so anyone surely would not want to miss this opportunity for free food out!
This method of promotion will definitely increase brand visibility as word of mouth spread. Customers of Breadtalk will also not fail to notice some receiving exchanging the sticker for a free floss bun.
Why Do We Love This Promotional Label?
- Cost-Effective – A paper sticker is simple and cheap to produce. By minimizing cost, brands could reap larger profits. Moreover, the sticker is able to contain the relevant information yet look professional on the packaging. Hence, small brands that are tight on their marketing budget could consider this.
- Collaboration Between Brands – Teamwork makes the dream work and this is definitely the case for both BreadTalk and Nutremill. They are able to gain mutual benefits as consumers from respective brands will come to know the existence of both brands. This method is surely much easier as it eliminates the need to manufacture any promotional products or custom POS display to attract attention.
- The Use of Food Image – How can anybody say no to free food? This promotion will definitely attract big foodie lovers like me! Read how you can use food to relate to your consumers in any seasonal campaign:
So why not try this promotional method? This time-limited complimentary gift with purchase offer can certainly induce impulse purchases! Other than promotional stickers, at ODM, we have a dedicated team of designers and manufacturers that can produce marketing gifts, custom POP displays, and high-quality promotional products for your next marketing campaign. Feel free to send us an inquiry!
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