How Colgate Excites Shoppers With Practical Free Gift Giveaway in Hong Kong?

A free gift giveaway is a great way to increase your brand’s exposure and build customer loyalty. They can also be a valuable part of your overall marketing strategy if you use them correctly. How does ensuring that your promotional giveaway is relevant to your audience and adds value to their lives make it more effective? Here’s a fantastic example from Colgate!

Colgate is the world’s largest toothpaste company and a leading manufacturer of personal care products. The company sells its products in more than 200 countries around the world.

Over the years, we have featured numerous free gift giveaways from the brand, and we have witnessed how it never fails to create excitement for shoppers through on-pack promos and gift with purchase offers. Let us talk about this free noodle bowl promotion that Colgate launched in HK stores to add to the list.

What Did Shoppers Get from this Free Gift Giveaway?

Upon purchasing this promotional pack, customers can get two Colgate Total Gum Care Whitening toothpaste and their choice of Japanese-style binaural noodle bowl.

These promotional bowls are made from high-quality stainless steel material with an anti-scalding feature, which is perfect for hot soup, noodles and more.

The noodle bowl comes with a large capacity of 1.2 litres and comes in two colours: Candy Orange and Sapphire Blue.

The stainless steel finish on this item makes it look modern and stylish while also being very easy to clean and maintain.

It is an essential household item that can be used for serving food, storing food and also as a decorative piece.

Why Do We Love this Free Gift Promotion from Colgate?

1. It is a practical giveaway gift idea.

Promotional dishware is a must-have household item that people could not just get enough of.

This means that they’re more likely to use it every day and for years to come, which gives the brand continuous exposure in their homes, even when they’re not actively thinking about it.

This also helps build customer loyalty which leads to increased profits down the road!

2. It adds value to the purchase.

Customers love free stuff, but they especially love useful stuff – this adds more value to their purchase.

Free dishware is not just something that looks nice on the table; it actually does something for brand promotions!

Whether they use it for entertaining guests or for everyday eating, this kind of giveaway makes life easier and more enjoyable for those who receive it.

3. Longevity = increased brand exposure

Free dishware is an investment that pays off over time — it’s designed to last through years of use without breaking or losing its functionality.

When done well, dishware such as this noodle bowl can help your brand stay top-of-mind with customers, as well as provide opportunities for you to reach new prospects.

The higher the quality, the longer it will last.

4. It ensures relevance to the audience.

Food is one of the most important parts of our lives, and it’s no surprise that businesses are constantly looking for new ways to use food-related items as a marketing tool.

Noodles are one of the most popular dishes in Hong Kong. They’re easy to make and they’re convenient.

We love how the brand produced a gift with purchase offer that is totally relevant to its demographic and will ensure its spot in their daily living.

How has Colgate leveraged promotional bowls in its marketing through the years?

In 2021, Colgate gained a competitive advantage through their gift of custom printed bowls – featuring Gudetama, a popular cartoon character from the Japanese company, Sanrio.

In 2019, the brand stayed ahead of the curve with this meaningful in-store promotion where customers are captured with an adorable teddy bear printed bowl collection.

In 2017, Colgate kicked off a fantastic gift with purchase marketing campaign that features high-quality plastic bowls printed with Chibi Maruko-chan, a character from a popular Japanese manga series.

In 2013, the brand offered B.Duck custom branded bowl as part of its on-pack promotional at Wellcome stores in Hong Kong.

More GWP Promotions from Colgate:

Bringing It All Together,

Giving away free gifts is one of the most effective ways to promote your brand and makes customers look forward to future purchases from you. It also helps them understand what they can get from you, which is why it’s so effective.

Moreover, the more people who receive your free gift, the more likely they are to recommend it to others. It builds word-of-mouth advertising which is one of the most powerful forms of marketing. It’s free, it’s effective and it can be the difference between success and failure for your business.

How Can ODM Help?

Were you inspired by this free gift giveaway campaign from Colgate? Let us help you plan and launch your next gift with purchase promotion with the best marketing tool tailored for your business!

The ODM Group, together with our design agency, Mindsparkz, ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

With almost two decades in the sourcing and manufacturing industry, we can guarantee that we offer nothing but the best quality of products and services.

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