How Did SCS Sell More Butter Using Premium Glass Jars?

When it comes to gift with purchase marketing, you want your promotional item to be useful to your customers. Premium glass jars make a great complimentary gift with purchase because they guarantee daily exposure.

We sighted this promotional idea at a supermarket fridge in Singapore. The brand is offering a free premium glass jar with the purchase of 3 packs of SCS Butter. Buyers are constantly on the look out for ways to save up money. As such, discounts, free gift promotions, on-pack promotions, and special offer GWPs are likely to get their attention. This serves as a prime motivator for them to finally make the purchase.

 

What We Like About this Gift with Purchase

Versatility: When giving out promotional items, it is important to offer items that are versatile and daily use. In this case, a premium glass jar would be great for storage and would help persuade customers to buy 3 packs of butter instead.

Reusable: The jar is made of a reusable material like glass. This is an ideal storage container to be used all over the house. For example, pen holder, cookie jar etc.

Drives Sales: When we saw this promotion, we became curious about the promotional item that comes with this 3 pack of butter. Offering gifts with purchase can drive impulse buys at the actual point of sale. How? It is not everyday that customers need 3 packs of jars, but with a GWP like this glass jar, it might persuade people to buy more butter. In addition, the premium glass jar is branded, this would help to increase brand recall.

Our Takeaways:

SCS Dairy did a great job advertising their 3 Pack Butter Promotion. Utilizing a premium glass jar as a GWP to pull in customers proved to be an effective strategy because the product is versatile and daily use.

How can ODM help?

Do you want to be successful with your gift with purchase marketing strategy? Fortunately, at ODM, our team stays updated on the latest marketing and design trends. We are also experienced in designing and manufacturing promotional products. Enquire at ODM for more ways and explanation on how you can vastly improve your business. 

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Frequently Asked Questions:

What is a perfect gift for GWP promotion?

It depends on your industry but always keep in mind to offer something useful for your consumers. A gift that will make your consumers happy and allows you to create with them a deep relationship. For example, if you sell beer, you can offer a branded beer coaster!

What is a gift with purchase?

It’s a marketing technique used by companies to build a deep relationship with customers. They offer a product for free or a discounted item upon the purchase of one or other products.

What is the difference between on pack promotions and gift with purchases?

An On-Pack Promotion is a subset of Gift with Purchase. However, a Gift with Purchase may not necessarily be packed together with the product you are selling. It can be given away at the counter by the staff once the customer has bought the item. Which is why the premium glass jar isa GWP.