Branded Mug Merchandise: 4 Marketing Lessons from Phin Deli

A good conversation is prolonged with a good cup of coffee. For the brands under this beverage drink, participating in that simple and everyday scenario is the ultimate goal. Hence, let’s take a look at Phin Deli’s branded mug merchandise and how it framed its advertisement to its target market.

Phin Deli is a Vietnamese coffee brand using Arabica coffee beans from a 100-year-old farm, Cầu Đất farm. Out of the coffee beans used by the world, 60% of that is made from Arabica beans. This is because it contains less caffeine and tastes sweeter than robusta, the other type of coffee bean.

Phine Deli’s Arabica beans are cultivated from the farm, Cầu Đất, with the best altitude and weather for coffee beans which makes its commercial product beloved by its market. However, the brand did not stop there. They made sure their brand is more appealing than their competitors through their branded mug merchandise.

How Does Phin Deli Market Its Branded Mug Merchandise?

Utilising branded mug merchandise is extremely appealing on its own to consumers. It is highly functional in their everyday life. However, despite its appeal, how your brand will advertise the promotion will largely affect how the market will perceive it. For that reason, let’s take a look at how Phin Deli marketed its branded mug merchandise.

1. Shelf Framing

POS display can typically cost more than other marketing tools. Additionally, they can be more difficult to transport and set up across retail stores.

A great alternative to this is shelf framing. This point of sale marketing maximises brand exposure and manages to stand out from the retail shelves through the use of customised frames. Right off the bat, the customers’ eyes focus on Phin Deli’s shelf space since it stands out against the rather ordinary shelves.

To give you more examples of shelf framing, you can check out this blog highlighting Maille Aperitif and what to keep in mind when designing and producing your own shelf frame.

2. LED Lights

People’s eyes generally follow light trails. So, in this promotion, Phin Deli utilising LED strip lights on the shelf frame is a clever move. While it already stands out through the shelf frame, adding lights made it even more prominent to the eye.

In addition to that, the LED lights allowed customers to easily read the brand message and the promotion they’re running.

In this promotion, Pepsi’s POS display and the products it’s showcasing became more prominent to every shopper’s eye due to the strip of LED lights. It also balances the red and green colours of the products so it’s pleasant to look at.

3. Promotional Product Packaging

As we can see from the images, Phin Deli’s branded mug merchandise is in a product packaging of its own. The cardboard is also designed so consumers can get a peek at the promotional merchandise within their reach.

It stimulates them to purchase out of impulse and, at the same time, manages to ensure the safety of the custom mugs before consumers even get their hands on them. The retail store also has no problem stacking them together for display and storage because of the safety packaging.

When it comes to product packaging of promotional mugs, there is probably no one that can do it better than coffee brands. A perfect example of this is the coffee brand, Nescafe. We compiled their various packaging designs for you to get inspired in the blog below!

4. Gift with Purchase

On top of everything mentioned before, Phin Deli does not demand customers to exert so much effort to get the branded mug merchandise. They can get it for free as a gift with purchase of any Phin Deli product.

It’s a great marketing decision since it does not put any more pressure on consumers. That way, it’s easier for them to give in to the impulse to purchase, or choose the brand against its competitors.

This marketing strategy, however, is not limited to brands. They’re also very applicable to supermarkets and retail stores. In this promotion, people can get a free gift with purchase of participating brands. The promotion gave consumers a variety of choices and made the offer more enticing.

The promotional products for the drinks and beverage industry are not limited to branded mug merchandise. Our company worked with some of the trusted brands in the industry for tailored branded merchandise. You can check them out by tapping the image below!

To Sum It All Up,

Phi Deli understands that the next hurdle after deciding what promotional product to be used is how to get it to its target market. By utilising multiple marketing tools that further highlight the product and the branded merchandise, they managed to get people’s attention.

After that, they ensured consumers will have no problem getting their custom mugs so people will face less resistance when they decide to choose the brand.

Only after these, once the product is already in the market’s hands, that the branded mug merchandise truly unleashes its branding and marketing capabilities in the everyday life of its consumers.

Harness ODM’s Talent!

The ODM Group is a promotional product development company with decades of experience in the industry. We also have our own creative team, Mindsparkz, who are dedicated to bringing your promotional merchandise ideas to life.

We can work with you from product brainstorming up to production and ensure consistency in quality through factory visits and audits. ODM is committed to meeting your business standards and product requirements. Don’t hesitate to contact us today!

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